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Summary:

Comcast Interactive, a division of Comcast, has snapped up ThePlatform, a digital media services company based in Seattle, according to sources close to the company. While I was typing this up, PaidContent published the details of the deal. The purchase price is pegged at between $70 […]

Comcast Interactive, a division of Comcast, has snapped up ThePlatform, a digital media services company based in Seattle, according to sources close to the company. While I was typing this up, PaidContent published the details of the deal.

The purchase price is pegged at between $70 to $80 million and the company will likely continue working with existing clients such as Verizon’s VCast and Scripps. The six-year-old company had raised about $8 million from Spark Capital. I guess, Comcast is getting serious about this whole digital media thing and is trying to develop some more Internet properties for its broadband users.

  1. yay! thePlatform rox!

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  2. [...] Sramana Mitra. The company started to make the web-push back in December 2005, and since then has bought some market [...]

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  3. [...] and got to hang out with the very savvy crew at thePlatform, the media management company that was acquired by Comcast a year ago. We chatted about analytics opportunities and CEO Ian Blaine said it’s something [...]

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  4. Dialing Up Dagres

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  5. [...] owns ThePlatform, a company that specializes in software platforms and middleware for broadband [...]

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