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Comcast Interactive, a division of Comcast, has snapped up ThePlatform, a digital media services company based in Seattle, according to sources close to the company. While I was typing this up, PaidContent published the details of the deal. The purchase price is pegged at between $70 […]

Comcast Interactive, a division of Comcast, has snapped up ThePlatform, a digital media services company based in Seattle, according to sources close to the company. While I was typing this up, PaidContent published the details of the deal.

The purchase price is pegged at between $70 to $80 million and the company will likely continue working with existing clients such as Verizon’s VCast and Scripps. The six-year-old company had raised about $8 million from Spark Capital. I guess, Comcast is getting serious about this whole digital media thing and is trying to develop some more Internet properties for its broadband users.

  1. zeeboo Friday, February 23 2007

    yay! thePlatform rox!

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  2. GigaOM » Quietly, a web giant takes shape Thursday, April 12 2007

    [...] Sramana Mitra. The company started to make the web-push back in December 2005, and since then has bought some market [...]

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  3. NewTeeVee Emerging Company Category: Video Metrics « Monday, July 2 2007

    [...] and got to hang out with the very savvy crew at thePlatform, the media management company that was acquired by Comcast a year ago. We chatted about analytics opportunities and CEO Ian Blaine said it’s something [...]

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  4. R. Scott Raynovich Thursday, August 9 2007

    Dialing Up Dagres

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  5. Comcast Strengthening its Internet TV Presence | Will it try to thwart the competition? » Web TV Wire Tuesday, October 23 2007

    [...] owns ThePlatform, a company that specializes in software platforms and middleware for broadband [...]

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