So discover WSJ, or they could have just read us…a front page story about the teething troubles U.S. MVNOs like MobileESPN and Amp’d Mobile are having, something we’ve documented in detail on this site.
Mobile ESPN: The company now has gone back to the drawing board after a botched entry into the market and that misstep will likely result in losses for Disney that may run into the tens of millions of dollars, the story says citing sources. Disney expects to invest more than $130 million in Mobile ESPN and Disney Mobile.
Amp’d Mobile: The LA-based MVNO, which has attracted $250 million in funding, signed up fewer than 10,000 subscribers in its first five months, the story says, citing sources.
The start-ups say they expect to gain more traction with consumers within a year or so as their aggressive advertising produces results. Amp’d Mobile is advertising heavily on cable channels MTV and Comedy Central; ESPN Mobile bought two spots in this year’s Super Bowl and has followed up with online and TV campaigns.
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