Summary:

Variety has a long story about how Steve Jobs learned to work with Hollywood, and vice-versa, and the long term implications of the relation…

Variety has a long story about how Steve Jobs learned to work with Hollywood, and vice-versa, and the long term implications of the relationship. “The question is how much Hollywood will be willing to adjust to his style and his terms. The industry is famous for not tolerating brash outsiders, no matter how successful or astute their plans”.
Studios have resisted Jobs’ initial insistence that feature films be priced at flat-rate $9.99…Studios now are trying to convince Apple (NSDQ: AAPL) to sell similar content at multiple price points, something the company has never done…Also complicating the deals: The studios are working out terms with other distributors, including Amazon (NSDQ: AMZN), Movielink and BitTorrent…it seems that none of the studios wants to be first in making a deal with Apple. Disney (NYSE: DIS) would be the logical leader, but even they are cautious, fearing it will look like in-house synergy rather than a business decision.

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