Informa Telecoms & Media has predicted that mobile music will be worth US$13 billion globablly by 2011. That’s all forms of mobile music. This seems to be based on an increase in the number of people getting handsets as the graph of average revenue per user from mobile music shows it to be mostly falling.
“The greatest proportion of these revenues will emanate from Asia-Pacific which accounts for 56% of the market total in 2006, with Japan making up 46% of this total in 2006. The report stresses that a new growth market in China starts to become evident by 2011, when the region contributes 25% to overall Asia-Pacific revenues and is the next mobile music hot spot.” Informa also expects mobile data plans to move to a fixed rate leading to the emergence of downloads of up to 200 kb…leading to the rise of music videos on mobile.
Oh, and there’s a mention of iPods: “Mobile music is not going to replace the iPod in the same way that the iPod is not going to prevent growth of mobile music. It will be the case that the two formats will continue to operate competitively side by side.”
–Mobile Music To Reach $9.3 Billion By 2011 — ABI Research
–Mobile Entertainment Worth $25.9B By 2011 — World Cup Boost