Summary:

Milking it for all it is worth: Football fans will spend a combined total of EUR 36.5 million mobile calls, text and video messages during t…

Milking it for all it is worth: Football fans will spend a combined total of EUR 36.5 million mobile calls, text and video messages during this month’s FIFA World Cup, according to the latest research from Informa…one million fans in Germany, and each person will generate an average of EUR36.50 on roaming charges. That figure would have been “significantly higher” if the EU had not intervened in March to cut roaming costs.
A typical roamer at the World Cup is expected to send 8 text messages, make 10 voice calls, generate a single data session, possibly to send an MMS, and receive 6 calls during their visit, according to the research.
Informa’s predicted mobile content based on the World Cup would contribute $300 million to the industry

By Rafat Ali

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