So says an IAB and PwC study: it surged 38 percent to a record $3.9 billion in Q1 this year. Sequentially, the Q1 Internet ad revenue were up 6 percent from Q4 of 2005. The increase from Q4 was notable because year-end advertising tends to be heavy to reach consumers during the peak holiday shopping season.
WSJ: If the rest of 2006 continues at this pace, it would be the fourth straight year of annual growth for online advertising, which has been increasing since 2002, when $6 billion was spent on Internet marketing. Advertisers spent $7.2 billion in 2003, $9.6 billion in 2004, and $12.5 billion in 2005.
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