27 Comments

Summary:

At the recent Google Press Day, I was intrigued by the continuous chanting of the “focus on search” and back to the basics of 70% mantra by the senior Google executives. I wondered to myself, well perhaps, a little fear of the big brother up north […]

At the recent Google Press Day, I was intrigued by the continuous chanting of the “focus on search” and back to the basics of 70% mantra by the senior Google executives. I wondered to myself, well perhaps, a little fear of the big brother up north is making them circle the wagons a little.

Of course there was that fleeting thought that some of the newer offerings weren’t really sticking to the wall. I dismissed those, only because I did not have the data. Anyway a recent analysis Hitwise, confirms some of my suspicions. Others might disagree, and they might be right in their conclusions.

Their data analysis shows that beyond the core search platform, only Google Image Search and Google Mail, are the two off shoots with a meaningful share of their market – 9.54% and 5.51% respectively (I duly note that there is no mention of Blogger.com, and also the fact that Google Calendar, and Google Finance have only been in existence for a very short period of time.)

Google Finance currently ranks 39th in the Business & Finance – Business Information category, with 0.29% market share of visits to the category, Yahoo! Finance in contrast, ranks #1 in the same category with 35.6% of market share….. vertical sites not withstanding, the collection of Google properties continue to grow, in total, accounting for 4.3% of all Internet visits for the week ending 5/13/2006.

Your thoughts, as always are welcome!

  1. Agreed. The market is deluge with offerings, and there is a difference between the search and advertising mindset (Google’s) Vs a portal mindset (Yahoo !). Google cannot compete with Yahoo’s grey hair on providing content portals (vertical and horizontal). Matter of fact its a funny statement, Google keeps talking about limiting their products to “Information”, I mean come on, isn’t that all there is to IT, after all everyone is providing information, or services around it.

    Share
  2. I am wondering why Blogger.com is being neglected. Their are no upgrades and earlier they were allowing customers to setup blogging on their own domain which was suspended later. Is it back up and running again ?

    Share
  3. Yahoo is the portal of entertainment… Google is (or is supposed to be) the portal of “information” – but I don’t really see it.

    What would be really cool is if everyone on the net could have their own identity and personal portal where they can store and share everything they come across — which is then searchable by other members. I guess we should be thinking Del.icio.us Google LinkedIn; if you want portal, I think something like that would be it.

    Share
  4. Yeah, I meant Del.icio.us (plus) Google (plus) LinkedIn … HTML removed the addition symbol.

    Share
  5. Not to take credit away from Google, their core products – search and AdSense are huge in the marketplace. However, consider products like Google Pack, which are totally out of the scope of what Google’s core. Organizations do need to innovate (like Google’s 70-20-10), no doubt, but that needs to be combined with focus and scope. It is not reasonable to expect a lot of their non-core products to excel in the market, since they are not really coming off the core assembly line, and are adhoc products, if you will. It could be a means of testing new waters, or achieving higher employee satisfaction, but again, focus is essential. Therefore, they as well as the marketplace should take the feedback of their “fluff” offerings with a piece of salt.

    Share
  6. The Hitwise table only shows the traffic shares within google. What we dont know is the breakdown of Internet traffic among different cateorgies. If business information accounts for a small percentage of the total traffic, it may not be a big deal for google.

    Share
  7. Think long tail. Getting some basic market share for products that Google launches will be fairly easy. Increasing the market share will need special focus – akin to floating a separate company/division for that. So as long as the long tail effect help Google get in revenues (with 2-3 products having significant market share) – they should be ok.

    Share
  8. Google has been introducing a deluge of Products lately. And all of these start off with the basic functionality, with clean, uncluttered and intuitive interface, like Apple’s products.
    But most of those Products, take time to graduate to a level where they’d be able to compete with the incumbents head on.

    And, the moment Google introduces a product in any category, there is virtually a mad rush in making the offerings better. Undoubtedly, the End user of the internet is the one gaining out of such efforts. We should compliment Google on trying to redfine every business it enters, rather than being so hyper critical of its moves.

    Share
  9. Goog’s core is ads, on which it has its foundations built & upon which its major business structure rests.

    The core however is getting shrinked due to the increasing force being exerted on it by others which can shake down its entire business.

    The only way it can strengthen its core is by heavily reinforcing it rather than leaving it to rust.

    Regards,
    Nag @
    Startups.in

    Share
  10. Almost all breakaway successes go through a period where they invest massively in trying to not be a one product company. Google is not the first to try this. With a few exceptions most fail to expand beyond their core. It is not surprising that Google is mortal in the same way.

    Share

Comments have been disabled for this post