Summary:

ABC execs say more than two million streams have been shown at ABC.com, where a four-show ad-supported trial timed to coincide with the upfr…

ABC execs say more than two million streams have been shown at ABC.com, where a four-show ad-supported trial timed to coincide with the upfront started May 1. More important, perhaps, users have 86 percent recall of the ads — roughly twice the amount for regular TV. Then again, the ad setup isn’t standard. Each episode has a single sponsor; ads are shown three times and many include interactive elements.
By comparison, Disney reported roughly 100,000 downloads a week at iTunes for the first eight weeks.
Some ABC.com numbers I’d like to see: Weekly uniques, number of episodes completed, breakdown by series, average time per session, replays of commercials.

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