AdAge has a good lowdown on all the details..we covered it here last night. “Yahoo Telemundo will have 10 sales executives, headed by Luis Romero, a former Univision.com ad sales executive, who started two weeks ago as director of sales and has gone on the road for pre-upfront meetings with advertisers. Before the deal, Greg Coleman, Yahoo exec VP-global sales, said Yahoo had only one dedicated sales executive working alongside its main sales team on Yahoo en Espanol. The joint-venture will be managed jointly by an NBC Universal/Yahoo board.”
This summer “social media” or user-generated content will be developed, giving tools to the audience to create their own content, in English and Spanish.