Comments on: MuniFi No Woes! http://gigaom.com/2006/05/04/munifi-no-woes/ Trusted Insights and Conversations on the Next Wave of Technology Wed, 25 Nov 2009 19:23:17 +0000 http://wordpress.com/ hourly 1 By: Ted Smith http://gigaom.com/2006/05/04/munifi-no-woes/#comment-49183 Ted Smith Wed, 17 May 2006 18:46:54 +0000 http://gigaom.wordpress.com/2006/05/04/munifi-no-woes/#comment-49183 <p>The Web: Math reshapes online marketing CHICAGO, May 17 (UPI) -- A significant shift is under way in online marketing -- one that is finally enabling major brand advertisers to more accurately measure the value of their Internet traffic, and even cleverly customize content for specific customers, marketing experts tell UPI's The Web. </p> <p>So-called Marketing Performance Management solutions have emerged, providing metrics, or measurement tools, for an array of demand channels, from e-mail to Internet site visits. By Gene Koprowski</p> The Web: Math reshapes online marketing CHICAGO, May 17 (UPI) — A significant shift is under way in online marketing — one that is finally enabling major brand advertisers to more accurately measure the value of their Internet traffic, and even cleverly customize content for specific customers, marketing experts tell UPI’s The Web.

So-called Marketing Performance Management solutions have emerged, providing metrics, or measurement tools, for an array of demand channels, from e-mail to Internet site visits. By Gene Koprowski

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