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Summary:

Word is floating around the global internets that Apple has released two new Mac TV ads. Both ads are share the format of conversation between hilarious author John Hodgman and a bearded Justin Long. Hodgman plays the part of a clueless PC, and Long as a […]

Word is floating around the global internets that Apple has released two new Mac TV ads. Both ads are share the format of conversation between hilarious author John Hodgman and a bearded Justin Long. Hodgman plays the part of a clueless PC, and Long as a relaxed Mac.

The first ad, entitled Reading the Wall St. Journal features Hodgman and Long discussing technology columnist Walter Mossberg’s review of the new iMac. Hodgman argues that the Mac and PC are still essentially equal, as just that morning, he received a rave review in the Awesome Computer Review Weekly Journal.

Cought a Virus, the second ad, shows Hodgman whining about a new virus he came down with, and urging Long to stay back, lest he too catch the dreaded illness. Stating the obvious, Long informs Hodgman that Macs cant catch viruses.

Via TUAW and Andrew Escobar.

UPDATE: Looks like there are actually 6 ads, and they are all available on Apple’s site.

  1. I saw the Mossberg one on Fox tonight during 24. If you have an obsessed friend who TiVoed it — everyone does, it seems — you should be able to pull it off of there.

  2. Michael Egan Monday, May 1, 2006

    I saw another one on CBS tonight. Long tries to compare iLife to Windows Clock and Calculator.

  3. john chandler Monday, May 1, 2006

    There are six new ads — all available at Apple.com as of a few minutes ago.

  4. Thanks Mike, John.

  5. Those are some awesome ads. :)

  6. Hahaha, I love these ads.

  7. Dat Nguyen Monday, May 1, 2006

    Apple’s creatives and ad agency are at it again with a great series of commercials. The fact that John Hodgman is there makes it so much more enjoyable. Thanks for the links.

  8. Gareth Potter Tuesday, May 2, 2006

    Good stuff, good stuff. I wonder whether they’ll make it to the UK. (The Intel chip one did.)

    The only issue I have – and admittedly I’m nitpicking a little here – is that they’ve chosen to make the point about viruses. Long have some on the Mac web wanted them to do this, and I have occasionally been supportive of the idea, but I can’t help wonder whether it’s a bit like throwing down the gauntlet to hackers. It is quite well-worded though…

    Oh, actually, I kinda have another issue. That Windows machines crash. It’s a bit unfair. Although I suppose it depends how many viewers are still running Windows 98 – for them it will ring rather true.

  9. Chris Coleman Tuesday, May 2, 2006

    The restarting one is great. I get that annoying little bubble telling me I’m running low on VM every day at work around 1 p.m. It takes so long to actually restart that I just yank the power cord more often than not.

    Some people might wonder why the first thing I do when I get home is turn on my Mac after sitting in front of the computer all day at work. I think most Mac users would understand immediately.

  10. Ipod Tipster Friday, May 5, 2006

    These ads are totally cool. That mac dude is from the movie “Waiting”.

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