Summary:

CNET, which recently bought Chowhound food-community site, has made another small acquisition in the category: it has bought the assets of I…

CNET, which recently bought Chowhound food-community site, has made another small acquisition in the category: it has bought the assets of Instant Comma, former operators of Chow Magazine, as CEO Shelby Bonnie described in the Q1 earnings called today (transcript here from SeekingAlpha)…Shelby provides the rationale: “We believe that the food category is currently underserved in the online medium and it fits perfectly in our criteria for a CNET Networks property: passionate users, marketer interest and a desire on our part to create a unique compelling brand….We realized the tremendous value of the content and market position that had already been developed by the Chow team and with them saw an opportunity to migrate and grow this content online. The Chow Magazine content will bring significant editorial expertise and great content, such as recipes, how-tos, reviews, cooking techniques and entertaining tips, et cetera.”
Further, he says: “We will take Chow and Chow Hound as the initial anchors of our food category and launch Chow.com later this year…”

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