Vivian Schiller, who led the Times’ foray into cable TV with Discovery Times, is moving to NYTimes.com as SVP and GM reporting to Martin Nisenholtz, SVP-digital operations, NYTCO. Schiller has substantial experience in television and multi-platform programming — she started her career at CNN and has numerous major broadcast awards — but no background in print. Consider this a sign that the Times is completely serious about pushing the multimedia envelope of NYTimes.com. Jason Rapp, who has been VP-strategy and operations at NYTimes.com since 2006, becomes VP-online development and associate GM. Press release.