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Summary:

In the words of Yogi Berra, its like deja vu all over again. Every weekend I wake up, make myself a nice cup of coffee, pour it in my lovely Apple coffee mug, and turn on the computer. Only to find the same stories, different publications. […]

In the words of Yogi Berra, its like deja vu all over again.

Every weekend I wake up, make myself a nice cup of coffee, pour it in my lovely Apple coffee mug, and turn on the computer. Only to find the same stories, different publications. You Tube not getting premium advertisers because of the content issues is a recurring theme. We mentioned this problem about 300 cups of coffee ago.

Or the latest piece in NYT on MySpace, its advertising challenges and the future of community. It seems like one big mash-up of three of our old pieces here, here and here. The only interesting bit in the Times story is the planned expansion to Europe.

With the News Corporation’s help, he is opening an office in London to coordinate MySpace’s expansion in Europe. He is cutting deals to let members connect to MySpace over cellphones.

Is that a realization that the growth in the US is going to peter out? If yes, then they are smart to think about the day when the network meets its outer-limit. How successful will MySpace be in Europe? That is an interesting question to ponder about!

  1. myspace will work in eu no doubt – london alone has the most unsigned bands in the world. myspace is perfect for this.

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  2. i agree with you on that, though i wonder if they might have to increase the asthetics appeal of their service. we know how europeans are about that – picky!

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  3. KeithJamesMc Sunday, April 23, 2006

    MySpace is white hot in the UK, especially since the #1 indie band, The Artic Monkeys uploaded their music and built a following via myspace.

    My son who is a teenager says all the kids at school already have accounts…

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  4. I’ll second Keith’s comment – MySpace is already huge in the UK.

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  5. MySpace will live and die in Europe based on how well it integrates and is useable via a 3G capable cellphone. Here in the states MySpace got its big boost in users because at the time MySpace was starting Friendster’s site was running slow as molasses in December and a whole host of popular folks jumped ship and in turn dragged their friends and friends friends along to MySpace in a deep level recusrsion style scouring. The better question I suppose is, what is being used in lieu of MySpace in Europe right now?

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  6. I think they got the right “envelope”: SMS. Now, whether or not they have the right “content”, is up to debate. Let us not forget the red-hot adopters of social networking weren’t Americans: It was the Brazilian takeover of Orkut two years ago. Europeans are the late-adopters in this case, which reinforces even more the importance of the “content” used to attract them.

    Bands are a good attraction for the Brits. But what about everyone else? Will the French really go for a service dominated by Americans? Are Germans generally that open to the self-expression of MySpace? The self-expression “content” which resonated so well with the American youth may not work so well in different cultures.

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  7. Oh and lets not forget, how long is it going to take for Germany or Frace to sprout some kind of legal test case regarding culture or neo-Nazi’s on MySpace or the like. Just a thought.

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  8. pradyumna sant Sunday, April 23, 2006

    It’s simple .. just a matter of time,

    MySpace Mobile = exponential growth

    You Tube traffic = advertisement $$$

    As they grow, how good will be the content on both sites? It’s a different ball game.

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  9. Seriously, what is the difference between going to YouTube to find a video, or just searching for it thru Google. YouTube offers nothing different, and 95% of the stuff uploaded is 30 second clips of complete junk from kids digital cameras. Advertisers who are 1/2way intellingent know this, they’re better served spending their ad dollars elsewhere.
    About the MySpace article…
    I don’t see Americans interacting w/ Europeans via MySpace but I do think that the power of music over there alone should drive registration numbers. However I think they will live in their own space, and not cross over to the Americans. Safe to say the French and USA don’t get on too well.

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  10. 99% of the world has never been on YouTube.com=====the world is WIDE OPEN for YouTube.com!
    and the BANDWIDTH sucking is 23 megs for a four minute video downloaded so Level3 is going to skyrocket once the MASSES Find YouTube.com

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