Hong Kong Broadband Network, a division of Citi Telecom of Hong Kong has launched a free legal movie download platform. This service allows any user in Hong Kong, irrespective of their Internet Service Provider, to legally download five exciting movies for free. Here is the catch – there is an 18-minute download time out, which means if you are using DSL services sold by HKBN’s rivals, you are not going to get too far.
On the other hand, if you have HKBN’s Metro Ethernet bb100 (symmetric 100 Mbps) service, then you can download a 4GB DVD format movie in less than 7 minutes. Okay, that’s a creative way to get people to switch to their service. HKBN has been doing these seemingly crazy things, as it competes with deeper pocketed rivals such as PCCW, iCable and HGC Telecom. I wrote about these guys earlier in the year. (See: Business 2.0, Broadband Utility Player.)