ABC is making “Desperate Housewives” and “Lost” the first network entertainment shows available for download on a subscription basis via Apple’s iTunes. This forms part of Apple’s new service called Multi-Pass that lets users buy TV shows through iTunes, on a monthly basis (this is buy-to-own, not rent, like other subscription services).
Consumers can now buy the entire current season of both Touchstone TV-produced shows on iTunes for $34.99 — about $14 less than what a full season would cost if episodes were bought individually.
In addition, “Scrubs” — the NBC comedy produced by Touchstone, is being launched on iTunes as well.
Staci adds: The prices actually mirror the discount of buying a whole season at once. Downloading the entire Season One of Lost, for instance, runs $34.99. What this option offers is a way for users to get episodes as they air for that price — and for the companies to get the money before the season ends.
Related: Apple iTunes Launches Subscription Video Service