Summary:

You want proof of why CNET won’t or can’t be sold? It is getting weirder and weirder by the day. Take this: it has bought out serious foodie…

chowhound1.gifYou want proof of why CNET won’t or can’t be sold? It is getting weirder and weirder by the day. Take this: it has bought out serious foodie website Chowhound.
When I lived in NYC in late 90s and early part of this decade, Chowhound was a very New York-thing…I had this Brooklyn group of friends who were serious foodies ands they swore by Chowhound…the site has serious loyalists, and that’s an understatement.
An interview with Jim Leff, the founder: The site started in 1997. “It’s an online community filled with food obsessed people. The ancient software looks anachronistic, like a dot matrix print job in the dye sublimated, photo-realistic 21st century. Despite the site’s low tech look, the community’s level of knowledge is simply unsurpassed compared to wannabe newcomer websites with a similar mission.”
And why did they sell: “The site was unmanageable on the ad-hoc basis we were running it. The bills were climbing, the tasks were mounting, and our tech stuff, which had already strained way beyond the breaking point, seemed about to snap. And frankly, I was beyond exhausted.”
And why did CNET buy: Karen Wood of CNET: “CNet’s built its reputation on building really rich, authentic content brands built around people and areas of passion. We started with computers and technology over ten years ago, and today we have a site that spans music, consumer electronics, video games, television and the common thread among all our sites is that passion that our users have for that subject and our ability to serve them because we also share those passions.” Wow…so really, nothing in common from the tech and media lifestyle that CNET is. But hey, it is Shelby’s fiefdom to run, isn’t it?
Related:
VillageVoice: Chowhound Sold to CNET Networks
Newsday: CNET buys Chowhound.com

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