Summary:

UK retail giant Tesco is preparing to launch a mobile content portal that will see the supermarket go head to head with operator portals suc…

UK retail giant Tesco is preparing to launch a mobile content portal that will see the supermarket go head to head with operator portals such as Vodafone Live!…and that’s all I know..rest of the NMA story is behind subscription. If anyone knows more, or has an NMA sub, post in the comments below….
Tesco already operates a prepaid MVNO called Tesco Mobile.
Updated: Two readers helpfully post more details in the comments:
– they will tie in the portal to the Tesco Clubcard loyalty programme, which will allow users to spend their club points on ringtones for their children for example
– the portal is going to compete on price, offering both unique and licensed content
– Tesco are seeking a supplier to build the portal on a bespoke basis
– will impact 02 as Tesco mobile’s 1m customers currently default to the 02 active portal

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