This is significant, if you think about it in the bigger picture: an analysis by the WebSiteOptimization.com says that unique users of Apple’s iTunes player passed QuickTime in mid-2005, and at current growth rates iTunes should pass RealPlayer by mid-2006. People are tuning in over twice as long with iTunes than with RealPlayer or Windows Media Player.
In mid-2006 Microsoft’s player will have about 80 million unique users, while iTunes will have just under 30 million. Also, iTunes is used over twice as long as its nearest rival RealPlayer (111 minutes versus 46.4 minutes per person, or 2.4 times as long). Besides iTunes, RealPlayer is the only other player surveyed to show growth in usage over the last three years. QuickTime and Windows Media Player are losing mindshare among users.