Summary:

This is an innovative media tie-up. In an effort to find new distribution platforms, Discovery Communications has entered into a global coll…

This is an innovative media tie-up. In an effort to find new distribution platforms, Discovery Communications has entered into a global collaboration with Finnish handset maker Nokia. This entails pre-loading the TV network’s content – such as engaging video shots of landscapes, animals and sunrises as well as city scenes – onto Nokia’s mobile and other wireless personal devices. To start with, the network’s ‘Best of Discovery’ montage clip will be available on the Nokia N92 and Nokia 770 Internet Tablet devices. Discovery already provides content to some 21 mobile carriers in 11 countries, but a tie-up to pre-load content onto handsets is for the first time.

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