Press Release: OpenTV, a leading digital television services provider, is upbeat about its deal with India’s Essel Group. OpenTV’s Chairman and Chief Executive Officer, James A. Chiddix, said, “Looking ahead, we are excited about the direction our company is heading. Our recent deal with India’s Essel Group further strengthens an already globally-focused business …”
It may be recalled Chiddix had recently said that India is a far more attractive market for broadcast and content delivery technologies than China.
In January this year, OpenTV made its initial entry into the Indian market when it signed a multi-year agreement with Essel group companies (part of the Zee TV Network) for providing a variety of advanced interactive television services, including PVRs (personal video recorders) and EPGs (electronic program guides).
Essel Group plans to provide its interactive services first to subscribers of Dish TV, with over one million subscribers. It subsequently expects to deploy similar OpenTV-enabled services to a portion of its Siticable customer base, which has some 6.5 million subscribers, as Sitibase converts its cable systems from analog to digital.
OpentTV’s software has been deployed in over 63 million digital set-top-boxes in 96 countries. The software enables enhanced television, interactive shopping, interactive and addressable advertising, games and gaming, personal video recording, and a variety of consumer care and communication applications.
India More Attractive Market Than China For Content Delivery Technology Vendors: OpenTV Chairman