I received a press release from Nokia this morning claiming that “results from pilots on broadcast (DVB-H) mobile TV services amongst consumers in Finland, the UK, Spain and France have revealed clear consumer demand for such services”, which is hardly a surprising claim coming from Nokia. The studies found that a significant portion of the population would be prepared to pay for mobile TV…between 5-10 euros per month. There are different prime times too, depending on the country, but lunch time sees a peak in viewing, as does morning and early evening. “The most popular types of content were news, sports, music, soaps and documentaries. Interactivity was also an important functionality with over half of Spanish users (58%) saying they wanted specific, interactive content adapted to shorter viewing times.”
The results of the four trials are tabulated below.