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Summary:

If we can have video on demand, pizza on demand, why not events on demand. Business 2 Blog reports that EVDB-powered Eventful is launching a new service where consumers can create a groundswell for certain concerts and events from performers. The idea is to use the […]

If we can have video on demand, pizza on demand, why not events on demand. Business 2 Blog reports that EVDB-powered Eventful is launching a new service where consumers can create a groundswell for certain concerts and events from performers.

The idea is to use the Web to aggregate demand for different kinds of events—anything from rock concerts to book readings. So someone in Omaha who really wants U2 to play there could start a campaign on Eventful, and if enough people join and demand that U2 plays there, the tour manager would probably be wise to add an Omaha date to the tour.

This is a good idea particularly for smaller bands. I wonder what is the “monetization strategy.” I had recently met with a company which was working on developing a technology that would allow people watch live concerts using the IM networks for a small fee. Again a nifty idea with a business model. How big these things could be? Who knows… clearly, broadband is working its magic in unusual ways don’t you think?

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By Om Malik
  1. Nice to know this…thanks for posting.

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