Comments on: In Storage, Apple is Shining

By: Matt Kerns

Matt Kerns — Sun, 28 Oct 2007 12:21:14 +0000

Well is about time! It looks like Apple now ships to the US Military and USG overseas who have an APO or FPO address. They use a third party shipper called APO Box to handle customs and US Postal service paperwork for its military sales. I am glad to see a major corporation like Apple recognizing the need to mail to APO/FPO addresses.

By: Shining Star

Shining Star — Fri, 16 Feb 2007 16:01:18 +0000

Shining Star…

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By: Joseph Scott's Blog

Joseph Scott's Blog — Tue, 06 Jun 2006 15:28:45 +0000

Apple As A Storage Vendor…

Om comments on Apple’s storage sales of the Xserve RAID unit. Although sales of the unit seem to be do well, especially considering that this was a market that Apple has zero presence in only a few years ago, many analysts are frowning on Apple …

By: sehrish

sehrish — Tue, 16 May 2006 18:14:04 +0000

what media campaign strategy do they use?

By: Scott

Scott — Fri, 10 Mar 2006 16:19:00 +0000

Apple has a dedicated sales force for enterprise customers. It includes both Account Executives (AEs) and Systems Engineers (SEs). The same is true for the federal government market. They also have a special enterprise tech support line for AppleCare that bypasses the normal consumer-oriented front line call screeners.

Apple doesn't yet have high-end or midrange server products like IBM, HP, and Sun, so they compete where they can.

I think they are making sure they can walk in the enterprise market before trying to run. Seems like a smart way to go about it.

By: Macs King

Macs King — Thu, 09 Mar 2006 12:38:20 +0000

Brick by brick Apple has been building a strong foundation to make ready for a hurricane of business which is inevitably coming their way. Traditional forms of media marketing are incredibly expensive. Apple has found a unique way of creating impressions in the minds of consumers, they earn it through great products that are very reasonably priced when all factors are considered.

By: Daniel Golding

Daniel Golding — Wed, 08 Mar 2006 20:27:48 +0000

Its an enterprise product and those make Steve Jobs feel like he just kissed his sister. Apple (and Jobs) need to get over it and start pushing on the server market. Its a back alley entre into the entire enterprise space.

By: nightshift

nightshift — Wed, 08 Mar 2006 19:45:49 +0000

Microsoft started out with the consumer side and worked their way up, so if Apple can get significant consumer market share, then it might be possible to do the same thing.

By: Chuck

Chuck — Wed, 08 Mar 2006 19:38:06 +0000

Apple's xserve solutions for local and small market gov is readily availiable through resellers like me. 1800 625 5468 x 4325

By: Fazal Majid

Fazal Majid — Wed, 08 Mar 2006 16:43:45 +0000

We upgraded from NetApps to XServe RAIDs 2 years ago. The yearly cost of the service contract on the NetApps was more than the cost of a brand-spanking-new XServe RAID with a 3 year service contract. We now have 4 of the Apple arrays, connected to Sun servers and running mission-critical stuff like Oracle databases.

Support (a very important consideration for storage) is also very good. When a drive failed a month ago, we had the replacement within 4 hours. And $1000 for 3 years is a steal compared to what everyone else charges.

The XServe RAIDs are not perfect. The units are actually two independent non-redundant halves, not a single redundant unit as the product brochures try to mislead you into believing (the power supplies, fans and hard drives are). Their performance monitoring leaves to be desired (the only way you can know how hard they are pushed is by pointing a webcam at the front panel lights, as that information is not available over SNMP.

Still, there is nothing even remotely comparable for less than twice the price.