Summary:

Like, really? Conde Nast, among the most non-Web savvy of magazine companies around, has realized that magazines should also have their own…

Like, really? Conde Nast, among the most non-Web savvy of magazine companies around, has realized that magazines should also have their own websites, in addition to supplying content to destination sites like Style.com, Mens.style.com, Epicurious.com and Concierge.com.

Vanityfair.com’s approximately 700,000 hits and 1,000 new print subscribers on the first day the magazine’s March cover was posted online was seen within Conde Nast as an indicator of a companion site’s potential to attract new readers. How novel…

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