Summary:

Real-time Celebrity News and Gossip for Manhattan and Hollywood Personalities Now Available Via Text Subscription Service SAN JOSE, CALIFORNIA, (February 27, 2006) – iLoop Mobile, a leader in mobile application software, announced that Gawker Media, publisher of the popular websites Gawker.com and Defamer.com, has selected iLoop […]

Real-time Celebrity News and Gossip for Manhattan and Hollywood Personalities Now Available Via Text Subscription Service

SAN JOSE, CALIFORNIA, (February 27, 2006) – iLoop Mobile, a leader in mobile application software, announced that Gawker Media, publisher of the popular websites Gawker.com and Defamer.com, has selected iLoop Mobile to develop a mobile subscription service to distribute up-to-the-minute news to mobile phone users. Gawker mobile subscribers will get daily messages with juicy gossip about pop-culture trends of the moment, as well as “Gawker Stalker” celebrity sightings. Subscribers to the Defamer service, centered on LA and Hollywood pop culture, will receive gossip and “Defamer PrivacyWatch™” sightings.

“Now you don’t have to wait until you are in front of your computer to read the latest celebrity dirt,” said Gaby Darbyshire, Director of Gawker Media, “Subscribers will get the latest 411 on their cell phone instantly.”

Gawker’s new mobile subscription service can be purchased for $ 4.99 per month by texting GAWK to the shortcode 68076 for New York City news and gossip and texting DEF to 68076 for Los Angeles content.

“Gawker continues to lead innovation and creativity by going mobile,” said Steve Koskie, CEO of iLoop Mobile, “We are pleased to see our technology play an important role in the Gawker Mobile subscription service.”

Gawker.com is a pop culture and media gossip weblog, updated up to two dozen times a day. The site has become compulsory reading for New York editors and reporters, and often sets the agenda for the entertainment weeklies, gossip columns such as Page Six, and the soft sections of newspapers such as the New York Times. To view Gawker on the web, visit http://www.gawker.com

Defamer.com gives the city of Los Angeles a juicy gossip column willing to take on everyone in Hollywood. Dishing industry news, spreading celebrity sightings, and generally picking apart a town that needs it, Defamer is required reading for everyone from mailroom clerks to studio heads. To view Defamer on the web, visit http://www.defamer.com.

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