Summary:

The Economic Times: For outsourced sweat shops to co-production deals, that’s the way to go for Indian animation companies. India’s animatio…

The Economic Times: For outsourced sweat shops to co-production deals, that’s the way to go for Indian animation companies. India’s animation talent cannot be underestimated. For instance, Walt Disney’s 2005 blockbuster Chronicles of Narnia: The Lion, The Witch and The Wardrobe was done out of India. It was executed by a 700-strong team in the Los Angeles and Mumbai offices of animation and visual effects studio Rhythm & Hues. Now the movie has been nominated for the Oscar in the Best Visual Effects category. In fact, R&H’s visual director Bill Westenhofer, with Dean Wright of Visual Effects, Jim Berney of Imageworks, Scott Farrar of Industrial Light & Magic have been nominated.
The movie is special for the R&H’s India team, says Rhythm & Hues, India, MD Prashant Buyyala as it’s for the first time that a special effects project of such complexity and scale was done in India. That India has arrived on the global animation scene is now well accepted. India’s transformation from an animation sweat-shop to a high-end outsourcing partner has already been achieved,-

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