Comments on: Coffee, Wine & WiFi http://gigaom.com/2006/02/23/coffee-wine-wifi/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 13:00:29 +0000 http://wordpress.com/ hourly 1 By: Jesse Kopelman http://gigaom.com/2006/02/23/coffee-wine-wifi/#comment-45289 Jesse Kopelman Tue, 28 Feb 2006 00:55:50 +0000 http://gigaom.wordpress.com/2006/02/23/coffee-wine-wifi/#comment-45289 <p>Mike, I think you're confused. In the mobile phone space, geographic coverage takes a huge backseat to covered population. The number of WiFi users/day in a typical cafe is probably comparable to the number of users for a typical light-suburban/rural cellular tower. I don't know if any US carrier has as many as 35,000 towers. So, WiFi coverage, at least for sedentary users, may be a lot more caparable to mobile phone coverage than you think.</p> Mike, I think you’re confused. In the mobile phone space, geographic coverage takes a huge backseat to covered population. The number of WiFi users/day in a typical cafe is probably comparable to the number of users for a typical light-suburban/rural cellular tower. I don’t know if any US carrier has as many as 35,000 towers. So, WiFi coverage, at least for sedentary users, may be a lot more caparable to mobile phone coverage than you think.

]]> By: Dorian Benkoil http://gigaom.com/2006/02/23/coffee-wine-wifi/#comment-45288 Dorian Benkoil Sun, 26 Feb 2006 21:50:04 +0000 http://gigaom.wordpress.com/2006/02/23/coffee-wine-wifi/#comment-45288 <p>I would love to see any evidence of an effect on eateries' revenue or profits. IE, does having a hotspot mean more/less money for the establishment? (I know Starbucks makes nearly all its money off me cuz of its hotspots, and some establishments have lost me for lunch because they didn't have it -- or wanted me to pay on top of the $20/month I already give T-Mobile.)</p> I would love to see any evidence of an effect on eateries’ revenue or profits. IE, does having a hotspot mean more/less money for the establishment? (I know Starbucks makes nearly all its money off me cuz of its hotspots, and some establishments have lost me for lunch because they didn’t have it — or wanted me to pay on top of the $20/month I already give T-Mobile.)

]]> By: Mike McCamon http://gigaom.com/2006/02/23/coffee-wine-wifi/#comment-45287 Mike McCamon Thu, 23 Feb 2006 22:26:20 +0000 http://gigaom.wordpress.com/2006/02/23/coffee-wine-wifi/#comment-45287 <p>One of the things that's interesting about these sorts of numbers is it looks impressive. Call it good, er great, PR. And I will admit it's going better than I expected and yes I had been a very frequent user myself. However, to get a true picture of the phenomenon I like to translate these sorts of metrics into the types of numbers people in the mobile phone space use - coverage.</p> <p>Assuming a generous 200ft range one standard Wi-Fi AP can cover 125,663 square feet (2-D model - not 3-D which gets harder). Given that there's ~28M sq feet in a square mile that gives us about 220 APs needed to cover a square mile with standard Wi-Fi - which of course is generous as I'm assuming range is square and not circular/elliptical just to simplify things.</p> <p>If every café had only one AP that means today's Wi-Fi's coverage in this market equates to just over 155 square miles of area - the size of Belzoni, Mississippi. Wondering about NY? With 328 "towers" it's coverage is 1.48 square miles or about 950 acres.</p> <p>Sorry. My own version of Freak-o-nomics.</p> One of the things that’s interesting about these sorts of numbers is it looks impressive. Call it good, er great, PR. And I will admit it’s going better than I expected and yes I had been a very frequent user myself. However, to get a true picture of the phenomenon I like to translate these sorts of metrics into the types of numbers people in the mobile phone space use – coverage.

Assuming a generous 200ft range one standard Wi-Fi AP can cover 125,663 square feet (2-D model – not 3-D which gets harder). Given that there’s ~28M sq feet in a square mile that gives us about 220 APs needed to cover a square mile with standard Wi-Fi – which of course is generous as I’m assuming range is square and not circular/elliptical just to simplify things.

If every café had only one AP that means today’s Wi-Fi’s coverage in this market equates to just over 155 square miles of area – the size of Belzoni, Mississippi. Wondering about NY? With 328 “towers” it’s coverage is 1.48 square miles or about 950 acres.

Sorry. My own version of Freak-o-nomics.

]]> By: Jesse Kopelman http://gigaom.com/2006/02/23/coffee-wine-wifi/#comment-45286 Jesse Kopelman Thu, 23 Feb 2006 22:05:25 +0000 http://gigaom.wordpress.com/2006/02/23/coffee-wine-wifi/#comment-45286 <p>Perhaps this what comes from living in Boston, but I've always thought BEER to be the perfect WiFi accompanyment.</p> Perhaps this what comes from living in Boston, but I’ve always thought BEER to be the perfect WiFi accompanyment.

]]> By: Niall Kennedy http://gigaom.com/2006/02/23/coffee-wine-wifi/#comment-45285 Niall Kennedy Thu, 23 Feb 2006 19:53:14 +0000 http://gigaom.wordpress.com/2006/02/23/coffee-wine-wifi/#comment-45285 <p>WiFi is an easy way for small businesses such as cafes and restaurants to connect many point-of-sale locations with less wiring. Even if your visitors never use or are unable to use the connection (WEP, WPA) businesses benefit by connecting their internal systems together over a wireless network.</p> WiFi is an easy way for small businesses such as cafes and restaurants to connect many point-of-sale locations with less wiring. Even if your visitors never use or are unable to use the connection (WEP, WPA) businesses benefit by connecting their internal systems together over a wireless network.

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