Almost a year ago, I had suggested TiVo should simply give away its boxes, and quickly scale up to 5 million users and live off the subscription fees. Tom Rodgers, told Bloomberg that a “subscription only” business model is being considered by the company. Hey, should have listened to me, it would have saved you some time and millions in losses. TiVo should adopt a premium experience strategy and shoot go after the high for the top end of the market. The user interface is their barrier to entry and they should capitalize on that, just like Apple has!