The End of Scratched CDs
Business 2.0: One of the most frustrating things about CDs and DVDs is that one bad scratch can render them worthless. Now a Denver startup called Scratch-Less Disc is marketing a version that can be clawed at, dropped–even smeared with peanut butter — and still play like new. Read on…
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

The problem is… why would the media companies want this? How much of their revenue is from people purchasing CDs that they already own? I know I’ve replaced a good number of CDs and a couple of DVDs because they’ve been scratched up quite a bit.
If I remember correctly the protective coating on Blu-ray discs is actually optional.
Shoot… should have RTFA: “With nearly $1 million in funding, Scratch-Less is bringing its brand of CD-Rs and recordable DVDs to stores”
That makes sense. Sony/BMG/TimeWarner using this tech doesn’t make sense (at least, from their point of view – for consumers it would be great).