Summary:

The Hindu: Video clippings on mobile are gaining momentum. We had already written about Rajshri Media’s footages of the Mahamastakabhikheka…

The Hindu: Video clippings on mobile are gaining momentum. We had already written about Rajshri Media’s footages of the Mahamastakabhikheka festival of Lord Bahubali at Shravanabelagola (held once in 12 years) on mobile. Now the company has acquired the rights for B.R.Chopra’s television series, Mahabharata, and is working on creating short episodes that can be distributed through mobile phones. “B.R.Chopra’s Mahabharata has 96 episodes, each with a duration of 46 minutes. We will be bringing out one-minute episodes to suit mobile phone viewing. We are also in the process of making serials for cell phones,” Nitin Kalra, VP, Content, Rajshri Media told The Hindu. The episodes will be made available to users through cell phone service providers at subscription rates. Rajshri Media is part of Rajshri Group, one of the oldest film production houses in the country.

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