NewKerala.com: A booming radio sector in India will also see the deployment of emerging technologies. WorldDAB, a global non-governmental organisation, has pitched for adoption and implementation of Digital Audio Broadcasting radio technology in India.
Already deployed in over 40 countries, DAB (Digital Audio Broadcasting) is a technology that can give widespread national coverage, enabling existing stations broadcast on Short Wave, Long Wave and Medium Wave, to significantly improve reception and sound quality, WorldDAB said. All India Radio has looked into Digital Radio for a number of years now and had considered two likely candidates – DAB and DRM – the latter a complementary digital radio technology to DAB, Jeff Astle, WorldDAB Asia-Pacific Adviser, told reporters at an event sponsored by Epigon Media Technologies Pvt. Ltd. In India, the trial phase and introduction phase would take two years for a full launch of DAB.
DAB is more than just Digital Radio and also enables multi-media applications such as mobile TV and video clips, music downloads, interactive voices, broadcast webpage/teletext services and traffic information, he said. India’s radio advertising revenue is expected to treble to $150 million by 2008.