AOL.com and, in what could be a first, AIM will share the results of a new production deal with Ashton Kutcher and Jason Goldberg, the creators of “Punk’d” and “Beauty and the Geek.” The pair’s Katalyst Films has signed on to deliver at least five programs — each with at least 20 mini-episodes — for AOL (primarily AOL Comedy) and AIM. It’s described by Goldberg as a strategic partnership, which, in deal lingo, usually means rev share when it isn’t about trading traffic.
One immediate boon for AOL.com from the pact — Kutcher’s connection of AOL with the youth audience in his press release statement: “Our core audience is into the Web so we felt it was natural for us to reach youth culture online.” This is a deal you might have expected from MTV Networks, not AOL. Press release.
AOL-Blender: Effective tomorrow, AOL Music will feature exclusive and original content from music mag Blender; a co-branded AOL radio station is part of the plan. Select features from the mag will be produced as multimedia packages. For instance, the March cover “50 Most Awesomely Dead Rock Starsâ