IAMAI: The Internet And Mobile Assocition of India has come out with its latest report on women net users in India. It says the the women numbers have increased from 26 per cent in 2004-05 to 32 per cent in 2005-06 (12.32 million) of the totla net user base (38.5 million).
Since 2004-05, the percentage of online users has increased by 54 per cent to 38.5 million users – although male online users increased in absolute numbers, they dipped from 74 per cent (2004-05) to 68 per cent (2005-06). The estimate for the male-female ratio in the next 2 years is that it will be closer to the 60:40 ratio.
The research was conducted by the Internet & Mobile Association of India in collaboration with Crosstab Marketing Services who surveyed 6365 respondents in December 2005. The research was undertaken to ascertain the gender parity online with a primary focus on understanding the female demographic and their activities online. This will give marketers a better perspective while designing their marketing and promotional programs to cater to a defined online target audience.
Click here to download the full report for free.