Dabble Dabble

Om Malik, Thursday, February 2, 2006 at 12:42 AM PT Comments (29)

Update: Mark Sigal has an excellent comment about Dabble. He runs vSocial, a video service I prefer over You Tube. Pete Cashmore, Heather Green and Anne 2.0 are extending the conversation.

It has been a busy week already! I have been furiously reporting for my next story for the magazine. Somedays it is a challenge to switch gears from reporting for a trend piece to blogging. I have fallen behind on some of the broadband stuff, but hopefully will catch up by end of the week. Today it was particularly packed, and when Mary Hodder, called to see if I wanted to meet for a cup-of-tea, I jumped at the opportunity. Pestering her about her new start-up, I nagged here into giving me a quick peak at her start-up, Dabble’s core-product.

In less than six months, Hodder has put together a nice little service which will allow users to bookmark videos from different video services in one place. I would like to call them videomarks. I have known that Mary has been working on her new start-up for six months, and raised angel funding from the likes of Evan “Odeo” Williams and Mark Pincus. But I was surprised by the progress she has made, and how polished the product looked.

Essentially you sign-up for the service and create a personal page, where you can aggregate videos you like from anywhere on the web. Dabble gives you a little script-let that creates a quick tag in the bookmark bar of your browser. See a video you like, say on You Tube or vSocial or Veoh, you hit Dabble It, and the video link is added to your video playlist. You can tag it, create micro-playlists and share it amongst your friend. Pretty much like you do on Flickr. When you want to watch a video, Dabble screen is split into two frames, and the second frame takes you to the page where the video is hosted.

Mary’s company, in other words, wants to act as an online video aggregator. Given that there are 90+ online video hosting services out there, something like Dabble clearly is needed. Its like video-remixing without much effort. Mary says she has cut a deal with 20 companies and is getting the meta-information about the videos directly into Dabble’s systems. Sort of like CDDB of online videos. I have not played around with the product which is still in an alpha, so all impressions are based on a 20-minute demo. So treat it this way. I would leave others who are more wise in the ways of online video to give their opinion.

As for me, the aftermath of Nick Denton’s latest blog, ValleyWag launch, and a high-octane conversation with Spot-On founder Chris Nolan, which told me that she had raised her Series A funding, I am pooped. Nolan, did not dish the dirt on her funding. I bet we will read about it soon on her blog. If you don’t see anything new from me for a bit, you know why.

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29 comments so far

February 2nd, 2006
2:05 AM PT

[...] So the buzz on Dabble is heating up - but it ain’t all ours. Mary Hodder is talking up Bloqx Inc.’s upcoming product, and it has a familiar name. Just in case there’s any confusion, dabble.com, the video remix service, and dabbledb.com, our product, are not related in any way. I do wish that Mary had chosen a different name, but hey - imitation, flattery, and all that. Best of luck to the crew at Bloqx, and I look forward to the launch. [...]

February 2nd, 2006
6:40 AM PT
Peter said:

Mefeedia.com does something somewhat similar: online video aggregator (since 2004), but it’s more focused on gathering videoblog videos through RSS feeds. You have your own video queue, you can send to your blog, etc.

February 2nd, 2006
7:40 AM PT
Stowe Boyd said:

ValleyWag is at .com not .org!

February 2nd, 2006
8:43 AM PT
Om Malik said:

stowe, thanks for the edit. lets just blame it on too much … vino :-)

February 2nd, 2006
10:16 AM PT
Rob Poitras said:

Is dabble making money from ads on their site? I assume its a free service.

February 2nd, 2006
11:38 AM PT
Om Malik said:

it is a free service. i bet ads are their business model, and some premium services.

February 2nd, 2006
12:18 PM PT

Om Malik wrote:
“Mary says she has cut a deal with 20 companies and is getting the meta-information about the videos directly into Dabble’s systems…”

So, does dabble get any money from these 20 video service companies? Or is dabble’s revenue source going to be limited only to money from ads?

February 2nd, 2006
12:20 PM PT
isb said:

Does it do search?

February 2nd, 2006
2:21 PM PT
Nick Douglas said:

You’d like to call them videomarks, but ya can’t.

February 2nd, 2006
3:12 PM PT
Matthew said:

A very cool real time news web site. Uncovers from thousands of news and blog sites. it is at http://www.megite.com

February 2nd, 2006
3:37 PM PT

[...] Here’s an inevitable idea that has finally become a reality: video bookmarking. Om Malik reports that Dabble will allow you to aggregate videos on your own personal page and use a bookmarklet to add any video you see online. It’s really just a video-based version of del.icio.us. (And if a rating-system is involved, it will probably resemble Digg.) Om writes: In less than six months, Hodder has put together a nice little service which will allow users to bookmark videos from different video services in one place. I would like to call them videomarks. I have known that Mary has been working on her new start-up for six months, and raised angel funding from the likes of Evan “Odeo” Williams and Mark Pincus…See a video you like, say on You Tube or vSocial or Veoh, you hit Dabble It, and the video link is added to your video playlist. [...]

February 2nd, 2006
4:04 PM PT
Mashable* said:

Dabble - Del.icio.us for Video?

Here’s an inevitable idea that has finally become a reality: video bookmarking.  Om Malik reports that Dabble will allow you to aggregate videos on your own personal page and use a bookmarklet to add any video you see online.  It’s reall...
February 2nd, 2006
4:25 PM PT
mark evans said:

so what’s the business model? tell me it’s something other than adsense/adwords. then, it will be a real business rather than a cool service/app.

February 2nd, 2006
4:51 PM PT
Mark Sigal said:

While it’s completely understandable to hear about some new startup in a space like online video, and start picking the b-model carcass apart first and ask questions later, I think it is just as interesting to ask what “job” the target user of Dabble is intended to “hire” the service for to help them accomplish some known set of outcome goals relative to the constraints that they face.

For example, a service like vSocial (which I co-founded) provides a tool called a video roll that allows users to create their own programs using an amalgam of any of the clips available on the service (i.e., their playlist), and the video roll can be baked into your blog, web page, etc. Such is the benefit of integration and extensibility around a platform.

To me, the interesting question is how aggregation services like Dabble provide enough more than the sum of the parts integration capabilities to avoid getting marginalized by search plays, video clip sharing sites and bookmarking/tagging services.

I definitely think there is room in the market, given the richness of video but a lot of this boils down to identifying the core jobs and facilitating the highest value outcomes.

If interested, I have written a post called “Video clips, viral marketing and the virtual water cooler,” that contemplates the topic a bit further. Here is the URL: http://thenetworkgarden.com/weblog/2006/01/videoclipsvir.html

Food for thought on the veracity of the thesis in the post. Usage on vSocial has doubled again in the two weeks since I wrote the post, purely on viral factors (i.e., no advertising, no big PR coverage).

Cheers,

Mark

February 2nd, 2006
4:55 PM PT
Mark Sigal said:

For some reason, when I posted this comment the software truncated the URL. Rather than re-post the URL, if interested in reading the blog I wrote, click on my name, which will take you to the The Network Garden site. The post is three from the top.

Mark

February 2nd, 2006
5:15 PM PT
Tom Raftery said:

Om,

I interviewed Mary at length about Dabble (amongst things). She went into Dabble’s business model, the target audience as well as talking about the DMCA and other IP related stuff.

I podcast the interview at podleaders.com if you are interested.

Tom

February 2nd, 2006
6:33 PM PT

[...] Om Malik explains what Mary Hodder has been up to, Dabble, in alpha: …Hodder has put together a nice little service which will allow users to bookmark videos from different video services in one place. I would like to call them videomarks…Essentially you sign-up for the service and create a personal page, where you can aggregate videos you like from anywhere on the web. Dabble gives you a little script-let that creates a quick tag in the bookmark bar of your browser. See a video you like, say on You Tube or vSocial or Veoh, you hit Dabble It, and the video link is added to your video playlist. You can tag it, create micro-playlists and share it amongst your friend. Pretty much like you do on Flickr. When you want to watch a video, Dabble screen is split into two frames, and the second frame takes you to the page where the video is hosted. [...]

February 3rd, 2006
6:10 AM PT

Dabble - Video Bookmarking and more

It’s always interesting when there is a significant amount of discussion and analysis on a service that hasn’t been launched yet. Chalk it up to the 24-7 news cycle and the Information Age. Dabble - a new service by Corante…

February 3rd, 2006
12:34 PM PT
Boris Mann said:

Om, AFAIK, the reason that they’ve gotten so far in a short amount of time is that it’s built on top of the Drupal framework. If you even look at the front page now, you’ll see the standard “themes/dabble” being called.

February 6th, 2006
9:09 PM PT

[...] With so much media being created on the Internet these days, sites like Dabble will be important in collecting and contexualizing it all. Personal filters, and a way to create those filters easily, are becoming increasingly important. [...]

February 6th, 2006
9:52 PM PT

Sounds like Webjay for video, not delicious for video.

Simplifies the infrastructure problem a lot because you don’t have to host all the videos and melt down all those servers.

February 9th, 2006
1:02 PM PT
JD Lasica said:

I saw Mary Hodder demo Dabble last night in Mountain View. It looks really hot — I can’t wait to test it out.

February 10th, 2006
2:32 PM PT

[...] Mary Hodder’s presentation of Dabble at the IBDNetwork’s Under the Radar: Video Blogs Killed the TV Star event.  Om Malik recently blogged on Dabble and Tom Raftery interviewed Mary on his podcast. [...]

February 12th, 2006
11:14 PM PT

[...] For more on Dabble, see Om Malik, who’s been talking about this off-blog as well. I agree with him Dabble could be interesting. [...]

February 13th, 2006
2:29 AM PT

[...] Pour plus d’informations sur Dabble lisez la note de Om malik. Nous le rejoignons dans son analyse. Ce service pourrait être très intéressant. [...]

February 13th, 2006
8:49 PM PT
Jack Nork said:

I just gave them my email to be granted access. Does anyone have an invite they could share? If so, drop me a line.

February 14th, 2006
5:17 AM PT

[...] Om Malik on Broadband : » Dabble Dabble (more on dabble) [...]

February 20th, 2006
10:52 PM PT

[...] Well, he proved to be a sooth sayer, and things did get harder. NBC’s actions sparked off a healthy discussion, though makes me wonder why we had to wait for New York Times to write about this before causing a commotion. Nevermind… I believe that the growing popularity of You Tube (and other online video sites… about 95 in total as per Mary Hodder of Dabble) has less to do with amateur content, that it has to do with copyright infringing content. After all if I had not wanted to see those cricket games, there was little chance of me visiting and spending so much time on You Tube. I wonder how many people actually visit You Tube to watch broadcast content online. [...]

April 5th, 2006
1:29 PM PT
Greg said:

Om, I like the term “videomarks” but what about shortening it just a bit to vidmarks?

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