Summary:

Still trying to parse the details but CBS and Time Warner’s Warner Brothers Entertainment are closing their second-tier broadcast nets UPN a…

Still trying to parse the details but CBS and Time Warner’s Warner Brothers Entertainment are closing their second-tier broadcast nets UPN and The WB in September and launching a new net — The CW — as a joint venture. The top shows from each will move to the new network, which will offer 30 hours of programming over 7 days. Dawn Ostroff, currently president of UPN, moves to president-entertainment while WB COO John Maatta will become COO of the mnew network.
Stricty guessing here but I’d expect a strong cross-platform approach given the need to appeal to younger demagraphics. More to come.
Press release

Update: Rafat: Staci was on MarketPlace on NPR this afternoon, talking about this deal and how the new network needs to reach their demo across platforms.

Related: Some of UPN and WB’s digital media efforts recently:

Google Streaming UPN’s Premiere Of New Chris Rock Show

AOL To Launch In2TV in Association With WB

WB Show To Be Debuted on Yahoo

WB On VCast:

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