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Summary:

Six Apart, the San Francisco-based company behind MoveableType, TypePad and Live Journal is about to launch a new affiliate program, targeting mostly pro-bloggers and consultants. According to a page on their site, the affiliates earn $3 per trial subscriber for TypePad, 20% per paid subscription (upto […]

Six Apart, the San Francisco-based company behind MoveableType, TypePad and Live Journal is about to launch a new affiliate program, targeting mostly pro-bloggers and consultants. According to a page on their site, the affiliates earn $3 per trial subscriber for TypePad, 20% per paid subscription (upto $5) and 10% per license of the Moveable Type (upto $129.) The affiliate program is also a sign that the easy growth for blogging might be behind us, and tool makers have to find a new batch of users. Technorati, a blog search company currently tracks about 25 million blogs. SixApart which is an early and constant leader is now facing new competition, which is only going to intensity in the near future. WordPress has recently launched WordPress.com, a service that is becoming quite popular. Google’s Blogger is poised for a major upgrade later in 2006.

  1. Someone needs to tell Six Apart that Google Adsense killed affiliate programs. People are much more willing to click on an ad than register and pay for a service.

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  2. Google’s Blogger is poised for a major upgrade later in 2006.

    Om, can you please throw some more light on this.

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  3. [...] Oops, looks like I missed a trick with my blogging service links – according to Om Malik, Six Apart has started an affiliate programme for MovableType licensees, TypePad subscribers and LiveJournal paid account purchases. It all seems a little cheap and tacky circa 1996 to me, but Commission Junction (who more or less started it all) seem to be doing well, so it’s obviously a web sales technique that works. [...]

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  4. [...] Om Malik on Broadband : » SixApart Launches Affiliates Program [...]

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  5. [...] Om Malik on Broadband : » SixApart Launches Affiliates Program (tags: web2.0 web) [...]

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  6. “The affiliate program is also a sign that the easy growth for blogging might be behind us, and tool makers have to find a new batch of users.”

    Hey Om. As I’m sure that you and your readers are aware, only an infinitessimally small fraction of the world is blogging and we believe that the big growth is ahead of us, not behind. Given the number of companies entering this market (as service/tools providers and as publishers) it’s pretty easy to see that the chart is trending upward, not levelling off or heading to the basement.

    The launch of our affiliate program has been a long time coming and is really focused on giving back to the people who are already recommending our tools and services whether they be part of our large audience of Professional Network developers or “pro” bloggers whose careers we support with our software. Since these are the people who are most often the world’s introduction to blogging we’re happy to share our success because it is they who make us successful.

    Thanks for the mention. And please let us know if you need any help signing up for the program. :-)

    Jay Allen
    Director, Professional Network
    Professional Products Group
    Six Apart

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