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Summary:

Exclusive: Start-ups are once again cool, enough for senior executives to leave the safe confines of large companies to take a flier on tiny tots. A couple of days I had reported that Jeff Graham, former CEO of Peribit and a senior executive at Juniper Networks […]

Exclusive: Start-ups are once again cool, enough for senior executives to leave the safe confines of large companies to take a flier on tiny tots. A couple of days I had reported that Jeff Graham, former CEO of Peribit and a senior executive at Juniper Networks was leaving his gig to take over as CEO of an undisclosed start-up. Now I can tell you, before everyone else that Toni Schneider, a senior executive spear-heading Yahoo’s Developer Network is leaving the company. (He has now posted about this on his blog!)

He is headed to San Francisco-based Automattic, (a company started by Matt Mullenweg of WordPress,) where he will become the chief executive of the company. He will also become a venture partner at True Venture Partners, a new early stage venture fund based in San Francisco. Toni will be joining Phil Black, John Burke, and Jon Callaghan, the general partners of the fund.

I first got to meet Toni, when I was working on a story for Business 2.0, The New Road To Riches. He was the CEO of OddPost, an email company that was doing AJAX when it was still DHTML. Yahoo acquired the company, for close to $29 million, and only recently the product has started showing up as new improved Yahoo Mail!

He helped with the Pixoria (Konfabulator) acquisition for yahoo, and has been a key component of The Flickrization of Yahoo! His thoughtful and measured demeanor made a lasting impression, and we tried to stayed in touch since. I asked him about his plans, but Toni being Toni, politely said “no comment.” The link on True VP kinda gives it away! Regardless, Matt should be pretty stoked. It is the perfect present for Matt 2.2 (Happy Birthday Dude!) Toni knows how to build a business with handful of people.

As I said in the story, build it, flip it, repeat.

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  1. Toni Schneider’s Blog » Moving On From Yahoo -> Automattic Wednesday, January 11, 2006

    [...] I wasn’t going to write about this until my last day at Yahoo, but then Om Malik (the best informed man in Silicon Valley?) found out about 10 seconds after I started telling people at Yahoo, so here it goes: [...]

  2. Meanwhile Yahoo has hired Susan Mernit as a Senior Director to overlook Yahoo personals.

  3. Joseph Scott’s Blog » Automattic CEO Wednesday, January 11, 2006

    [...] It looks like Photo Matt has been busy with Automattic, Om just spilled the beans about Toni Schneider leaving Yahoo to become CEO of Automattic. Om mentions that will become a partner at True Ventures. The assumption is that Automattic is getting some VC money, or will be soon. [...]

  4. seattleduck » Matt and Wordpress snag Yahoo exec Thursday, January 12, 2006

    [...] [hat tip to Om Malik by way of Memeorandum] Technorati Tags: blogging, wordpress Tags [...]

  5. Hullavu Birthday, eh Matt? at FactoryCity Thursday, January 12, 2006

    [...] Well, I have to say, PMatty is turning out to be quite the quintessential capricorn. On the day that he turns twenny-two, he lands a CEO for Automattic, his new WordPress startup. [...]

  6. PodTech Comments from the PodTech Gallery » Toni and Matt Show – Automatic Thursday, January 12, 2006

    [...] How cool is it for Toni and Matt to hook up.  I’ve gotten to know both guys over the past year.  I think that they will make a great team.  I knew something was up when I saw Toni on their advisory board.  Great stuff.  Both guys have passion and complementary experience in startups.  Can’t wait to see what is up their sleeve.  Toni was with Yahoo and word leaked out via Om Malik and now its out on Toni’s blog.  I think this validates the business opportunity around social new media.  Congrats to Matt for getting Toni and congrats to Toni for making a tough move to leave Yahoo (it must have been a tough call). [...]

  7. Nitin Badjatia » Om points us to another tech executive jumping back onto the startup bandwagon Thursday, January 12, 2006

    [...] Toni Schneider, who was the executive in charge of Yahoo’s developer network is leaving to join Automattic, the company that  Matt Mullenweg  started to build WordPress, WordPress.com, and other cool software.  Link to Om Malik’s scoop:  Yahoo Exec Exits For Automattic CEO Gig. Tags [...]

  8. I’m psyched for Toni, Matt and Phil – truly a pairing of my favorite people. Three incredibly talented people getting together.

    Toni was CEO of Oddpost, an investment I lead in 2004. Through Oddpost, I had a chance to get to know Toni better and form a strong professional and personal relationship. Joining with Automattic and True Ventures is a great move for all involved – congrats!!!

  9. Tecnorantes » Otro indicio burbujeril.Y van…. Thursday, January 12, 2006

    [...] Pues porque leo en el blog de Malik una noticia al respecto, de 2 senior executives que han dejado sus respectivos puestos en Juniper Networks y Yahoo, para irse uno de ellos a una start-up desconocida, y el otro a Automattic, la nueva empresa de Matt Mullenweg, el creador de WordPress. Esta frase es la que se me ha quedado grabada: Start-ups are once again cool, enough for senior executives to leave the safe confines of large companies to take a flier on tiny tots [...]

  10. Denken Über » Automattic tiene nuevo CEO Thursday, January 12, 2006

    [...] La noticia explotó en GigaOm, incluso antes de lo que tenían pensado comunicarla las “partes involucradas”. Y supongo que Toni va a poder comprarse el coche que quiere [...]

  11. Ink spilled by Jesus Vargas, posting now and then » Automattic Thursday, January 12, 2006

    [...] Uno de los ejecutivos de Yahoo! más importantes, Toni Schneider, director de Yahoo Developer, ha renunciado y se ha unido al equipo de Matt, en Automattic.com. Será importante seguir esta nueva empresa, estamos seguros que Toni le dará una fuerza a los proyectos de Matt muy importante, y un punto de vista muy valioso, ya que el haber trabajado en Yahoo! seguramente le habrá dado un conocimiento muy importante. Mientras tanto, felicitaciones a Matt, y mucho éxito para Automattic. [...]

  12. Lee Wilkins » Blog Archive » Leader of Yahoo Developer Network quits for Wordpress Startup Friday, January 13, 2006

    [...] read more | digg story [...]

  13. cold coffee in a spent cup » Blog Archive » Hello world Friday, January 13, 2006

    [...] I’ve partially decided to try this out because of recent news that a Yahoo executive in charge of the developer network has left to join WordPress. That’s huge, especially as it wasn’t so long ago that the man behind the open source blogging software was attempting to make money using dodgy spam ads on the back of WordPress.org. After the widespread geek outrage that followed the move, piss-poor as it was, he had to find another way of making money. [...]

  14. AD Marshall’s » Blog Archive » Leader of Yahoo Developer Network quits for Wordpress startup Saturday, January 14, 2006

    [...] read more | digg story [...]

  15. Betaflow.com » Blog Archive » Web 2.0 To Turn Corporate Saturday, January 14, 2006

    [...] Om Malik has provided some great insight into Toni Schneider’s move from Yahoo to Automattic. Toni Schneider was previously a senior exec at Yahoo’s Developer Network, but has now left the Internet giant to begin a career at the rising star of Web 2.0 startups. [...]

  16. Laughing Squid » Toni Schneider Leaves Yahoo for Automattic Tuesday, January 17, 2006

    [...] Last week Om Malik broke the story that Toni Schneider, of Yahoo’s Developer Network, is leaving Yahoo to become the CEO of Automattic, the recently launched parent company of WordPress. More on this from Toni and Matt. [...]

  17. Tahoestyle…Geek news really does matter Wednesday, January 18, 2006

    [...] read more No Comments so far Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> [...]

  18. #define BLOG “Nerdiphied Blog” » Leader of Yahoo Developer Network quits for Wordpress startup Thursday, January 19, 2006

    [...] read more | digg story   [...]

  19. Planet WordPress » Blog Archive » Automattic Toni Wednesday, January 25, 2006

    [...] Another nice birthday present! I have no idea (really) how he got this, but Om has the scoop on Yahoo VP Toni Schneider leaving to join Automattic. We were originally going to announce this at the end of the month when Toni actually left but I guess now is as good a time as any. Toni was the CEO of Oddpost and after joining Yahoo led, amoung other things, their really cool developer network. [...]

  20. Now This Is a Soap Box » Blog Archive » Free at Last Friday, January 27, 2006

    [...] I just came across wordpress.com after seeing a GigaOm post re: Toni Schneider. I took me about half a second to check out wordpress.com, then I subsquently signed up and started blogging. [...]

  21. acabalda » prova3 Friday, January 27, 2006

    [...] Word is out that Toni is joining us at Automattic. We’ve got a good team at Automattic, and we’re working on some cool and fun stuff. WordPress is our big focus, of course. The vast majority of my time is spent working directly on the open source blog tool we all know and love. For the past several weeks, that involved fixing bugs and getting 2.0 out the door. Currently, I’m fixing bugs in preparation for 2.0.1. I also help out with wordpress.com, Akismet, and other projects, but my focus right now is on WordPress itself. So, I get paid to work full time on WP. Pretty cool. [...]

  22. 59 ideas » Will Yahoo snap up WordPress? Friday, January 27, 2006

    [...] Which brings me back to the coincident part. Look who is joining Automattic, the guys behind WordPress. (Yes, I just found out about this news.) [...]

  23. Akismet: the Web 2.0 cure for comment spam Sunday, February 5, 2006

    [...] Akismet is a blog comment spamfiltering service, provided by the the Automattic, the company founded by WordPress developer Matt Mullenweg (together with some other core WordPress developers).  Recently, the leader of Yahoo developer network joined the startup, so there apparently is money and potential… [...]

  24. thank you for your work

  25. Moving On From Yahoo -> Automattic « Toni’s Garage Friday, April 27, 2007

    [...] about this until my last day at Yahoo, but then Om Malik (the best informed man in Silicon Valley?) found out about 10 seconds after I started telling people at Yahoo, so here it [...]

  26. Birthday and Party Lady Friday, June 22, 2007

    Akismet is a blog comment spamfiltering service, provided by the the Automattic, the company founded by WordPress developer Matt Mullenweg (together with some other core WordPress developers).
    Yes and they keep everyone happy!

  27. Akismet’s developer will go far. The reason I am using WP instead of the others.

  28. Web 2.0 To Turn Corporate – Betaflow Friday, February 29, 2008

    [...] Om Malik has provided some great insight into Toni Schneider’s move from Yahoo to Automattic. Toni Schneider was previously a senior exec at Yahoo’s Developer Network, but has now left the Internet giant to begin a career at the rising star of Web 2.0 startups. [...]

  29. run your car on water review Wednesday, April 30, 2008

    Big Big People like Toni, Matt and Phil are getting together. Something is cooking under the table. LOL

  30. Yahoo Exec Exits For Automattic CEO Gig | Cast Iron Cookware Tuesday, May 26, 2009

    [...] Yahoo Exec Exits For Automattic CEO Gig Posted by root 1 day 6 minutes ago (http://gigaom.com) Akismet is a blog comment spamfiltering service provided by the the automattic the company founded by something is cooking under the table lol i just came across wordpress com after seeing a gigaom post re toni schneider marketing consulting by acs idg te Discuss  |  Bury |  News | yahoo exec exits for automattic ceo gig [...]

  31. Yahoo Exec Exits For Automattic CEO Gig | Uniform Stores Monday, June 1, 2009

    [...] Yahoo Exec Exits For Automattic CEO Gig Posted by root 8 minutes ago (http://gigaom.com) Akismet is a blog comment spamfiltering service provided by the the left the internet giant to begin a career at the rising star of web 2 0 startups i just came across wordpress com after seeing a gigaom post re toni schneider marketing consulting by acs Discuss  |  Bury |  News | Yahoo Exec Exits For Automattic CEO Gig [...]

  32. Through Oddpost, I had a chance to get to know Toni better and form a strong professional and personal relationship

  33. Movers Clendaniel Thursday, September 17, 2009

    Does anyone know if he is still at Automattic after moving there?

  34. thanks yours verf good yahoo

  35. thaaaaaaaaaaaaaaaaaaankssss

  36. Man, I would love to work for Automattic. It’s actually a secret desire of mine. I’m just not that much of a code monkey to really make a difference. Mad kudos to Toni, though.

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