37 Comments

Summary:

Exclusive: Start-ups are once again cool, enough for senior executives to leave the safe confines of large companies to take a flier on tiny tots. A couple of days I had reported that Jeff Graham, former CEO of Peribit and a senior executive at Juniper Networks […]

Exclusive: Start-ups are once again cool, enough for senior executives to leave the safe confines of large companies to take a flier on tiny tots. A couple of days I had reported that Jeff Graham, former CEO of Peribit and a senior executive at Juniper Networks was leaving his gig to take over as CEO of an undisclosed start-up. Now I can tell you, before everyone else that Toni Schneider, a senior executive spear-heading Yahoo’s Developer Network is leaving the company. (He has now posted about this on his blog!)

He is headed to San Francisco-based Automattic, (a company started by Matt Mullenweg of WordPress,) where he will become the chief executive of the company. He will also become a venture partner at True Venture Partners, a new early stage venture fund based in San Francisco. Toni will be joining Phil Black, John Burke, and Jon Callaghan, the general partners of the fund.

I first got to meet Toni, when I was working on a story for Business 2.0, The New Road To Riches. He was the CEO of OddPost, an email company that was doing AJAX when it was still DHTML. Yahoo acquired the company, for close to $29 million, and only recently the product has started showing up as new improved Yahoo Mail!

He helped with the Pixoria (Konfabulator) acquisition for yahoo, and has been a key component of The Flickrization of Yahoo! His thoughtful and measured demeanor made a lasting impression, and we tried to stayed in touch since. I asked him about his plans, but Toni being Toni, politely said “no comment.” The link on True VP kinda gives it away! Regardless, Matt should be pretty stoked. It is the perfect present for Matt 2.2 (Happy Birthday Dude!) Toni knows how to build a business with handful of people.

As I said in the story, build it, flip it, repeat.

Track the story on Tail Rank!

You’re subscribed! If you like, you can update your settings

  1. Toni Schneider’s Blog » Moving On From Yahoo -> Automattic Wednesday, January 11, 2006

    [...] I wasn’t going to write about this until my last day at Yahoo, but then Om Malik (the best informed man in Silicon Valley?) found out about 10 seconds after I started telling people at Yahoo, so here it goes: [...]

  2. Meanwhile Yahoo has hired Susan Mernit as a Senior Director to overlook Yahoo personals.

  3. Joseph Scott’s Blog » Automattic CEO Wednesday, January 11, 2006

    [...] It looks like Photo Matt has been busy with Automattic, Om just spilled the beans about Toni Schneider leaving Yahoo to become CEO of Automattic. Om mentions that will become a partner at True Ventures. The assumption is that Automattic is getting some VC money, or will be soon. [...]

  4. seattleduck » Matt and Wordpress snag Yahoo exec Thursday, January 12, 2006

    [...] [hat tip to Om Malik by way of Memeorandum] Technorati Tags: blogging, wordpress Tags [...]

  5. Hullavu Birthday, eh Matt? at FactoryCity Thursday, January 12, 2006

    [...] Well, I have to say, PMatty is turning out to be quite the quintessential capricorn. On the day that he turns twenny-two, he lands a CEO for Automattic, his new WordPress startup. [...]

  6. PodTech Comments from the PodTech Gallery » Toni and Matt Show – Automatic Thursday, January 12, 2006

    [...] How cool is it for Toni and Matt to hook up.  I’ve gotten to know both guys over the past year.  I think that they will make a great team.  I knew something was up when I saw Toni on their advisory board.  Great stuff.  Both guys have passion and complementary experience in startups.  Can’t wait to see what is up their sleeve.  Toni was with Yahoo and word leaked out via Om Malik and now its out on Toni’s blog.  I think this validates the business opportunity around social new media.  Congrats to Matt for getting Toni and congrats to Toni for making a tough move to leave Yahoo (it must have been a tough call). [...]

  7. Nitin Badjatia » Om points us to another tech executive jumping back onto the startup bandwagon Thursday, January 12, 2006

    [...] Toni Schneider, who was the executive in charge of Yahoo’s developer network is leaving to join Automattic, the company that  Matt Mullenweg  started to build WordPress, WordPress.com, and other cool software.  Link to Om Malik’s scoop:  Yahoo Exec Exits For Automattic CEO Gig. Tags [...]

  8. I’m psyched for Toni, Matt and Phil – truly a pairing of my favorite people. Three incredibly talented people getting together.

    Toni was CEO of Oddpost, an investment I lead in 2004. Through Oddpost, I had a chance to get to know Toni better and form a strong professional and personal relationship. Joining with Automattic and True Ventures is a great move for all involved – congrats!!!

  9. Tecnorantes » Otro indicio burbujeril.Y van…. Thursday, January 12, 2006

    [...] Pues porque leo en el blog de Malik una noticia al respecto, de 2 senior executives que han dejado sus respectivos puestos en Juniper Networks y Yahoo, para irse uno de ellos a una start-up desconocida, y el otro a Automattic, la nueva empresa de Matt Mullenweg, el creador de WordPress. Esta frase es la que se me ha quedado grabada: Start-ups are once again cool, enough for senior executives to leave the safe confines of large companies to take a flier on tiny tots [...]

Comments have been disabled for this post