AOL Buys Truveo

Om Malik, Tuesday, January 10, 2006 at 8:54 AM PT Comments (6)

Time Warner’s AOL has bought video search company, Truveo, according to Jeff Clavier’s blog. Recent partnership with Brightcove, and now Truveo, when married to TW’s own video efforts, seems like AOL would soon be, You Got Videos. Given that Google just invested a billion dollars, and AOL went and bought an outside video search company, doesn’t speak very highly of Google’s video search efforts. Terms of the deal were not disclosed, but it seems its not as much as the $435 million TW paid for Advertising.com and more than what Jason got. Reuters says that the “The deal was the largest purchase by the Time Warner Inc. division in 2005 and smaller than the $435 million purchase of Advertising.com in 2004.” More here!

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2 trackbacks so far

January 10th, 2006
5:16 PM PT
Mashable* said:

Truveo Bought By AOL - Who Knew?

Paul Kedrosky reports that the video-search company Truveo was acquired by AOL late last year.  It’s the first I’ve heard of it.
UPDATE: Paul must have been early - looks like the rest of the blogosphere just got the news.  Some are say...
August 15th, 2007
9:01 PM PT

[...] in two very important categories. One, it found a buyer, though some might say it sold too early to AOL in late 2005. And two, it found a business model, powering video search for everyone from Microsoft to [...]

4 comments so far

January 10th, 2006
12:29 PM PT
BDC said:

I don’t get it. What happened to SingingFish
which AOL purchased in 2003?

January 10th, 2006
1:13 PM PT
khabri said:

My GF is cheating on me. On second thoughts I am wondering why did I shell out gifts worth $1 billion for her ? Gosh! she complained to the whole world I am impotent in Visual crawling. You have more reasons to be angry on yourself because she is gonna pay the money you gave her to buy her own luxuries.

August 1st, 2006
12:30 PM PT
Jatin said:

Here’s your Frankenstein image, Om:

(link)

May 5th, 2007
12:21 PM PT
bishop said:

what happened to singingfish.com?
I keep on getting redirected to AOL’s video site.

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