Comments on: New Logos, Old Irrelevance http://gigaom.com/2006/01/07/new-logos-old-irrelevance/ The Business of Technology Sat, 22 Nov 2008 08:19:48 +0000 http://wordpress.org/?v=MU hourly 1 By: Communication http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-864941 Communication Sun, 09 Mar 2008 20:41:07 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-864941 <p>We worked for Kodak local subsidiary. Kodak old logo is better. Intel new is looking better more dynamic and fresh on one side but the swatches are cliche. AT&T old one is stronger for perception.</p> We worked for Kodak local subsidiary. Kodak old logo is better. Intel new is looking better more dynamic and fresh on one side but the swatches are cliche. AT&T old one is stronger for perception.

]]> By: barrie http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41210 barrie Thu, 12 Jan 2006 08:17:24 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41210 <p>Kodak's new logo does'nt relate to the digital space,they have lost the plot in this space.</p> Kodak’s new logo does’nt relate to the digital space,they have lost the plot in this space.

]]> By: moo http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41207 moo Mon, 09 Jan 2006 04:14:40 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41207 <p>2D or 3D, at&t still looks like the death star to me. :D</p> 2D or 3D, at&t still looks like the death star to me. :D

]]> By: Julian http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41204 Julian Mon, 09 Jan 2006 01:48:35 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41204 <p>Kodak's unexciting new logo is one way to go - or they could of just continued investing in ASSvertising. Did you see that gimick?</p> Kodak’s unexciting new logo is one way to go - or they could of just continued investing in ASSvertising. Did you see that gimick?

]]> By: Todd Dominey http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41201 Todd Dominey Sun, 08 Jan 2006 19:37:04 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41201 <p>Intel's new identity is an improvement. Their old logo with the dropped 'e' always looked corny and slipshod, and the typeface was about as inspiring as Arial in a Microsoft Word document. The new face (whatever it is) has more personality without going completely overboard. I'm not entirely sure the circular bands were necessary, but it's okay.</p> <p>Kodak looks terrible. The typeface is too soft, vague. The yellow lines look really out of whack, and feel forced, as if they <em>had</em> to incorporate yellow into the identity somehow, so they slapped a couple of sticks in there.</p> <p>AT&Ts is...well, a beach ball. Too 3D for me. It will probably look like mud when reduced to small dimensions, unlike their old logo which held up well in any situation.</p> <p>Then again, I personally think 3D in any logo is a mistake, so I'm biased.</p> Intel’s new identity is an improvement. Their old logo with the dropped ‘e’ always looked corny and slipshod, and the typeface was about as inspiring as Arial in a Microsoft Word document. The new face (whatever it is) has more personality without going completely overboard. I’m not entirely sure the circular bands were necessary, but it’s okay.

Kodak looks terrible. The typeface is too soft, vague. The yellow lines look really out of whack, and feel forced, as if they had to incorporate yellow into the identity somehow, so they slapped a couple of sticks in there.

AT&Ts is…well, a beach ball. Too 3D for me. It will probably look like mud when reduced to small dimensions, unlike their old logo which held up well in any situation.

Then again, I personally think 3D in any logo is a mistake, so I’m biased.

]]> By: Don http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41198 Don Sun, 08 Jan 2006 19:36:12 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41198 <p>This re-imaging of brand is just 21st century snake oil. I couldn't believe it, yesterday, when I saw an advert in a newspaper for an Intel PC supported with the VIIV branding.</p> This re-imaging of brand is just 21st century snake oil. I couldn’t believe it, yesterday, when I saw an advert in a newspaper for an Intel PC supported with the VIIV branding.

]]> By: PXLated http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41195 PXLated Sun, 08 Jan 2006 17:39:53 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41195 <p>James..."$5-7000"...dream on. It's in the millions as it's used on so many things. It has to be analyzed, tested, etc. Then there are corporate identiy guides so everone in and outside the company know how to use it properly in ads, on literature, for sinage and finally on products. I don't recall exactly what it cost 3M to make the change to the simple "3M" but it was millions and that was over a decade ago. $3-5K may work for a small startup but rarely for something larger and rarely for a change. $3-5K probably doesn't even cover the designer's travel expenses in these cases. :-)</p> James…”$5-7000″…dream on. It’s in the millions as it’s used on so many things. It has to be analyzed, tested, etc. Then there are corporate identiy guides so everone in and outside the company know how to use it properly in ads, on literature, for sinage and finally on products. I don’t recall exactly what it cost 3M to make the change to the simple “3M” but it was millions and that was over a decade ago.
$3-5K may work for a small startup but rarely for something larger and rarely for a change. $3-5K probably doesn’t even cover the designer’s travel expenses in these cases. :-)

]]> By: james http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41193 james Sun, 08 Jan 2006 10:27:24 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41193 <p>intel's old logo is better as is at@t's as is the old kodak logo. basically all the new ones are worse. estimated cost of asking a designer to make a new identity by an experienced designer $5-7000 . Then if this assignment comes through an advertising agency and is for a big client $12-15,000 dollars+. not including all the formats needing changing (letterheads,billing,products,etc). j</p> intel’s old logo is better as is at@t’s as is the old kodak logo. basically all the new ones are worse. estimated cost of asking a designer to make a new identity by an experienced designer $5-7000 . Then if this assignment comes through an advertising agency and is for a big client $12-15,000 dollars+. not including all the formats needing changing (letterheads,billing,products,etc). j

]]> By: Om Malik http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41192 Om Malik Sun, 08 Jan 2006 07:50:21 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41192 <p>arun and anon.... good catch. sorry for not proof reading! oops. too quick to get out of the apartment today!</p> arun and anon…. good catch. sorry for not proof reading! oops. too quick to get out of the apartment today!

]]> By: James Bowskill http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41181 James Bowskill Sun, 08 Jan 2006 07:43:46 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41181 <p><strong>New Year New Logos: AT&T, intel & Kodak Rebrand</strong></p> <p>Out with the old, in with the new. This month has seen new branding for 3 major American corporations, and with the shiny new logos comes the usual corporate babble....</p> New Year New Logos: AT&T, intel & Kodak Rebrand

Out with the old, in with the new. This month has seen new branding for 3 major American corporations, and with the shiny new logos comes the usual corporate babble….

]]> By: arun http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41173 arun Sun, 08 Jan 2006 07:38:47 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41173 <p>when did kodak become phone gaint?according to me changing logos is a way of adverstising.</p> when did kodak become phone gaint?according to me changing logos is a way of adverstising.

]]> By: Ken Carroll http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41170 Ken Carroll Sun, 08 Jan 2006 06:27:52 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41170 <p>I'd love to know how much they spent on these new designs. Can anyone find out? I bet it was in the millions. Only a behemoth can be that obtuse, a sure indication that their carcasses will soon offer some tasty pickings for more nimble predators.</p> I’d love to know how much they spent on these new designs. Can anyone find out? I bet it was in the millions. Only a behemoth can be that obtuse, a sure indication that their carcasses will soon offer some tasty pickings for more nimble predators.

]]> By: anon http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41167 anon Sun, 08 Jan 2006 05:24:38 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41167 <p>Kodak, phone giant? excuse me?</p> Kodak, phone giant? excuse me?

]]> By: Ebrahim http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41164 Ebrahim Sun, 08 Jan 2006 05:08:30 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41164 <p>Intel and AT&T logos are definately an improvement in design, doesn't matter if they really needed or not. However, the Kodak logo is a waste.</p> Intel and AT&T logos are definately an improvement in design, doesn’t matter if they really needed or not. However, the Kodak logo is a waste.

]]> By: Niranjan Kunwar http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41161 Niranjan Kunwar Sun, 08 Jan 2006 04:49:56 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41161 <p>Totally agree with you. Once they start becoming irrelevant, instead of focusing at the core, they start giving themselves an external fresh makeover. Which I think is a desperate move and won't help anyway.</p> Totally agree with you. Once they start becoming irrelevant, instead of focusing at the core, they start giving themselves an external fresh makeover. Which I think is a desperate move and won’t help anyway.

]]> By: Om Malik http://gigaom.com/2006/01/07/new-logos-old-irrelevance/#comment-41158 Om Malik Sun, 08 Jan 2006 03:59:37 +0000 http://gigaom.wordpress.com/2006/01/07/new-logos-old-irrelevance/#comment-41158 <p>matt, all right i admit, i was trying to be polite here, and not say that it is plain dumb move and waste of dollars. and what's worse the old ones looked just fine to me.</p> matt, all right i admit, i was trying to be polite here, and not say that it is plain dumb move and waste of dollars. and what’s worse the old ones looked just fine to me.

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