Comments on: Google Video, A New Cash Machine? http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 06:47:41 +0000 http://wordpress.com/ hourly 1 By: YouTube: Why The Fun is Officially Over http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-923494 YouTube: Why The Fun is Officially Over Wed, 28 Jan 2009 06:10:16 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-923494 <p>[...] Google has a video-based version of Adsense, and that video ads have a great CPM - according to GigaOm, video advertisements can rake in $5 to $30 per 1000 impressions. As a result, Google must be [...]</p> [...] Google has a video-based version of Adsense, and that video ads have a great CPM – according to GigaOm, video advertisements can rake in $5 to $30 per 1000 impressions. As a result, Google must be [...]

]]> By: Om Malik on Broadband : » No Google PC, Think Google Video http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38039 Om Malik on Broadband : » No Google PC, Think Google Video Wed, 04 Jan 2006 21:25:50 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38039 <p>[...] The speculation about Google announcing a Google Cube, which has been summarily dismissed by David Krane, Google’s PR big cheese on his blog. So what will Larry Page talk about during his Friday keynote at the CES? A reliable source of mine pinged and told me that the big news would be new and improved Google video. It is some sort of a video distribution deal which has been in the works for a while. Maybe content on demand, or finally a strategy and partnership that gives direction to Google Video. Whatever it is, Googlers are pretty pumped about these recent developments. I don’t have any more details, but given the money gusher Google’s video efforts can be, I won’t be surprised. Video is the big theme at CES this year. Check out our podcast about video 2006. [...]</p> [...] The speculation about Google announcing a Google Cube, which has been summarily dismissed by David Krane, Google’s PR big cheese on his blog. So what will Larry Page talk about during his Friday keynote at the CES? A reliable source of mine pinged and told me that the big news would be new and improved Google video. It is some sort of a video distribution deal which has been in the works for a while. Maybe content on demand, or finally a strategy and partnership that gives direction to Google Video. Whatever it is, Googlers are pretty pumped about these recent developments. I don’t have any more details, but given the money gusher Google’s video efforts can be, I won’t be surprised. Video is the big theme at CES this year. Check out our podcast about video 2006. [...]

]]> By: chris holland http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38038 chris holland Fri, 16 Dec 2005 05:08:27 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38038 <p>jbelkin: the fact is, flash is installed on all browsers, and provides ONE multimedia format that will work on ALL platforms. In other words, for each piece of video content, Google doesn't have to create a Quicktime version for us mac-heads, a WMV version for windows-heads (to not force them to install QT + iTunes on windows), and some .mpg variant for everybody else.</p> <p>I'll challenge your % assumption, with another assumption: the vast majority of their audience won't know or care about what Flash is.</p> <p>Your "lazy webmasters" point in this case is unrelated to what Google's building. Yes there are a lot of truly horrendous, highly annoying, thoroughly non-accessible sites slapped together entirely in Flash, whose contents will never have a chance in hell to get indexed by most search engines, and losing a lot of valuable potential customers. But that's not what Google Video is. Google Video uses Flash as a decent common denominator, cross-platform, interactive media transport.</p> <p>In my ideal world, all forms of digital video would be Quicktime and encoded in H264, because nothing out there, at this time, comes even close to even hoping to touch H264's image quality at the lowest bitrates, it kicks insane butt, it blows me away.</p> <p>Perhaps we'll get there. But right now, if Google is looking to keep their costs of storage low, flash looks like the way to go.</p> jbelkin: the fact is, flash is installed on all browsers, and provides ONE multimedia format that will work on ALL platforms. In other words, for each piece of video content, Google doesn’t have to create a Quicktime version for us mac-heads, a WMV version for windows-heads (to not force them to install QT + iTunes on windows), and some .mpg variant for everybody else.

I’ll challenge your % assumption, with another assumption: the vast majority of their audience won’t know or care about what Flash is.

Your “lazy webmasters” point in this case is unrelated to what Google’s building. Yes there are a lot of truly horrendous, highly annoying, thoroughly non-accessible sites slapped together entirely in Flash, whose contents will never have a chance in hell to get indexed by most search engines, and losing a lot of valuable potential customers. But that’s not what Google Video is. Google Video uses Flash as a decent common denominator, cross-platform, interactive media transport.

In my ideal world, all forms of digital video would be Quicktime and encoded in H264, because nothing out there, at this time, comes even close to even hoping to touch H264’s image quality at the lowest bitrates, it kicks insane butt, it blows me away.

Perhaps we’ll get there. But right now, if Google is looking to keep their costs of storage low, flash looks like the way to go.

]]> By: jbelkin http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38037 jbelkin Fri, 16 Dec 2005 01:54:20 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38037 <p>Until Google Video gets rid of the idiotic Flash requirement, I know a huge % will never access the site. Having a Flash restruition is dumb unless Macromedia is paying you the priviliedge ... not sure people let lazy webmasters get away with that crap.</p> Until Google Video gets rid of the idiotic Flash requirement, I know a huge % will never access the site. Having a Flash restruition is dumb unless Macromedia is paying you the priviliedge … not sure people let lazy webmasters get away with that crap.

]]> By: Brian Breslin http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38036 Brian Breslin Thu, 15 Dec 2005 16:18:07 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38036 <p>You know how google is going to revolutionize this? INTERACTIVE ADS. How hard would it be to insert interactive flash ads into their flash video stream? not very. The CPMs would be through the roof in comparison to $5 mentioned above. BTW there is a big difference from $5-30CPm ($182Million -> over $1Billion). Not revolutionary idea, but I should get credit :-D so if google does do this, someone send me some stock.</p> <p>oh yeah and what about interactive product placement? (click on a coke can in a show, get a new tab open w/cocacola.com?)</p> You know how google is going to revolutionize this? INTERACTIVE ADS. How hard would it be to insert interactive flash ads into their flash video stream? not very. The CPMs would be through the roof in comparison to $5 mentioned above. BTW there is a big difference from $5-30CPm ($182Million -> over $1Billion). Not revolutionary idea, but I should get credit :-D so if google does do this, someone send me some stock.

oh yeah and what about interactive product placement? (click on a coke can in a show, get a new tab open w/cocacola.com?)

]]> By: BillyBLOGirlardo » Another Revenue Stream For Google http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38035 BillyBLOGirlardo » Another Revenue Stream For Google Thu, 15 Dec 2005 13:55:58 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38035 <p>[...] Om Malik points out for us yet another way big G can bring in some greenback, once we all send Google our videos that is. [...]</p> [...] Om Malik points out for us yet another way big G can bring in some greenback, once we all send Google our videos that is. [...]

]]> By: Om Malik http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38034 Om Malik Thu, 15 Dec 2005 12:57:46 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38034 <p>Hey brian, good catch. thanks to you the authors of the reports caught the glitch in their model. i appreciate your eagle eyes, and so do the authors, who pinged me. you rockstar you!</p> Hey brian, good catch. thanks to you the authors of the reports caught the glitch in their model. i appreciate your eagle eyes, and so do the authors, who pinged me. you rockstar you!

]]> By: Technological Musings http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38033 Technological Musings Thu, 15 Dec 2005 11:45:34 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38033 <p><strong>Google Video</strong></p> <p>I made a post a few days ago about Google Video and it seems that the same matter is making headlines across bloggers around the technological blogosphere. It feels good to be right. I am excited about the future....</p> Google Video

I made a post a few days ago about Google Video and it seems that the same matter is making headlines across bloggers around the technological blogosphere. It feels good to be right. I am excited about the future….

]]> By: Vinu http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38032 Vinu Thu, 15 Dec 2005 09:28:57 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38032 <p>This post and my observation yerterday about TV content in India is getting me to think!</p> <p>I have lately been watching TV in the night and the content of movies or documentaries or programs is awesome. And guess what - not much advertising! So, practically most of the channels are not earning revenue from 11pm to 7 am and sometime hours in the afternoon! So, basic content for advertising => 12 hrs where everyone is fighting.</p> <p>with video downloads and IPTV - ads can be targeted only at the TIME the user is watching to the proper demographic! Better use of bandwidth for the companies. Proper targetting for the advertisers! and yeah even the customer wins in the bargain - I don't have to see a Beetle ad!</p> This post and my observation yerterday about TV content in India is getting me to think!

I have lately been watching TV in the night and the content of movies or documentaries or programs is awesome. And guess what – not much advertising! So, practically most of the channels are not earning revenue from 11pm to 7 am and sometime hours in the afternoon! So, basic content for advertising => 12 hrs where everyone is fighting.

with video downloads and IPTV – ads can be targeted only at the TIME the user is watching to the proper demographic! Better use of bandwidth for the companies. Proper targetting for the advertisers! and yeah even the customer wins in the bargain – I don’t have to see a Beetle ad!

]]> By: brian http://gigaom.com/2005/12/15/google-video-a-new-cash-machine/#comment-38031 brian Thu, 15 Dec 2005 09:20:11 +0000 http://gigaom.wordpress.com/2005/12/15/google-video-a-new-cash-machine/#comment-38031 <p>I am not getting the math. 100M impressions at $5 CPM = $500,000 ((100,000,000/1,000)<em>5) How can this little bit of revenue increase revenues by 26%? Even if they meant 100M impressions A DAY that would still only deliver them $182.5M annually ($500K</em>365). And in addition to spliting the revenues with the creators, what would the bandwith cost be?</p> I am not getting the math. 100M impressions at $5 CPM = $500,000 ((100,000,000/1,000)5) How can this little bit of revenue increase revenues by 26%? Even if they meant 100M impressions A DAY that would still only deliver them $182.5M annually ($500K365). And in addition to spliting the revenues with the creators, what would the bandwith cost be?

]]>