28 Comments

Summary:

Last night I accidentally replaced my RSS template with a file that was for a test I was running for ad-insertion in my site’s RSS feed. It meant that all new posts had ads inserted in them, and well, a lot of you had an absolute […]

Last night I accidentally replaced my RSS template with a file that was for a test I was running for ad-insertion in my site’s RSS feed. It meant that all new posts had ads inserted in them, and well, a lot of you had an absolute right to be angry.

I would like to apologize for the snafu, and to all of those who had to deal with what was my bone-headed move. Original plan was to insert an ad in any post that was over 400 words, and since there aren’t too many of those, it meant you wouldn’t be bombarded with the ads.

I am seeking your feedback on if the 400-word posts with an ad is a good/bad/dumb idea, and please leave your thoughts in the comments section. It is only with your approval, something like that would happen.

And once again, my sincere and heart felt apologies for the snafu.

  1. Good idea ….. but I have no problems with a small ad in RSS feeds

    Share
  2. Om, I was going to send you a screenshot of all of those Citibank banners in the GigaOm feed to see what you thought of the new look. :-) I’ll be looking forward to how you work through the monitization details. Thanks for pulling those nasty banners. Cheers! btw, enjoyed your conversation with Gillmor the other day.

    Share
  3. I think the idea of only putting ads in posts that are over 400 words isn’t all that bad of an idea. It allows the blogger to be compensated for when the write up posts that require a sizable amount of time and effort.

    Including ads to every post might not be the best solution as they are obnoxious when included with really short posts, but for the longer ones it might just be worth it. Let us know how things turn out! :)

    Share
  4. I had no problems at all with it Om, in fact the Citibank ad was nicely designed and was pretty interesting. No harm no foul. I’m not one of those people who thinks all content should be free ;)

    Share
  5. I’m fine with RSS ads, whether it be 400+ word posts, 1 post per day, or every article… it’s a fair trade for both good and free content.

    Share
  6. I wouldn’t have problems if you had ads on EVERY post, given the quality of the content.
    Thanks for asking the audience…classy move.

    Share
  7. I think its a bad idea to have ads in ur RSS feeds! I anyway come to the site if its good article or post and I feel I can’t finish reading it when I was in the ‘browsing’ mode! These RSS ads just add up to irritation while browsing … keep the content up => the gigaads will definitely have a good premium I think :D

    Share
  8. Having ads on the 400+ articles is a good compromise.

    Share
  9. Hi Om

    The color blindness got me…

    Thanks for note – no problems.

    Keep experimenting – you can address RSS advertising assumptions in real time – and keep up the podcasts (great stuff)

    Regards
    Fergus

    Share
  10. It’s OK, I needed a new Citibank card anyway! :) Seriously, ad saturation in RSS is touchy subject and there’s no “right answer” now. Actually, perhaps there is: asking your audience what they’re willing to accept is probably the best possible answer you can get Om, so kudos for that. Personally, I have to read through so many feeds these days that my eyes are almost trained to ignore ads. The 400 word cutoff is a good compromise to compensate you for your effort while retaining plenty of quality, ad-free shorter posts for the readers. Now, we start seeing bunches of 401 word posts, we might feel differently! ;)

    Share

Comments have been disabled for this post