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	<title>Comments on: Amazon&#8217;s Alexa Commoditizes Search</title>
	<atom:link href="http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/</link>
	<description>Tracking the Internet Evolution</description>
	<pubDate>Fri, 05 Sep 2008 13:47:19 +0000</pubDate>
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		<title>By: Badge Market</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37937</link>
		<dc:creator>Badge Market</dc:creator>
		<pubDate>Wed, 10 Jan 2007 08:40:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37937</guid>
		<description>&lt;p&gt;Commoditizing the huge storage and cpu power available can only mean good things for the end consumer, since geeks can now purchase a small slice and have a 'play' really easily.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Commoditizing the huge storage and cpu power available can only mean good things for the end consumer, since geeks can now purchase a small slice and have a &#8216;play&#8217; really easily.</p>
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		<title>By: lipguard</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37936</link>
		<dc:creator>lipguard</dc:creator>
		<pubDate>Sun, 25 Dec 2005 22:55:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37936</guid>
		<description>Opening up the search index to developers is inconsequential...90% of search users out want something simple, relevant and fast.  Let's remember that Google's advantage is its brand...as much as its technology (bandwidth, etc).  As long as "Google" is a part of the english lexicon...search viewed as a best-in-class technology is irrelevant.  Much like Coke and Pepsi are basically the same...most people switched to Pepsi in the past few years not because of the formula, but because of BS (Brittany Spears).</description>
		<content:encoded><![CDATA[<p>Opening up the search index to developers is inconsequential&#8230;90% of search users out want something simple, relevant and fast.  Let&#8217;s remember that Google&#8217;s advantage is its brand&#8230;as much as its technology (bandwidth, etc).  As long as &#8220;Google&#8221; is a part of the english lexicon&#8230;search viewed as a best-in-class technology is irrelevant.  Much like Coke and Pepsi are basically the same&#8230;most people switched to Pepsi in the past few years not because of the formula, but because of BS (Brittany Spears).</p>
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	<item>
		<title>By: Best of eBay Blogs &#187; Blog Archive &#187; Google ! Where are you heading ?</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37935</link>
		<dc:creator>Best of eBay Blogs &#187; Blog Archive &#187; Google ! Where are you heading ?</dc:creator>
		<pubDate>Tue, 20 Dec 2005 04:49:25 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37935</guid>
		<description>[...] Then you have Amazon, which in a way has opened up Alexa&#8217;s search index and thus sowing the seeds for a thousand other Googles (and some of them might actually implement a much better Search ranking algorithm than Google&#8217;s PageRank) and sowing the seeds for verticalization of search (ie., people may NOT come to Google for all their information search needs) [...]</description>
		<content:encoded><![CDATA[<p>[...] Then you have Amazon, which in a way has opened up Alexa&#8217;s search index and thus sowing the seeds for a thousand other Googles (and some of them might actually implement a much better Search ranking algorithm than Google&#8217;s PageRank) and sowing the seeds for verticalization of search (ie., people may NOT come to Google for all their information search needs) [...]</p>
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		<title>By: HawkEye &#187; Google ! Where are you heading ?</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37934</link>
		<dc:creator>HawkEye &#187; Google ! Where are you heading ?</dc:creator>
		<pubDate>Sun, 18 Dec 2005 05:23:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37934</guid>
		<description>[...] Then you have Amazon, which in a way has opened up Alexa&#8217;s search index and thus sowing the seeds for a thousand other Googles (and some of them might actually implement a much better Search ranking algorithm than Google&#8217;s PageRank) and sowing the seeds for verticalization of search (ie., people may NOT come to Google for all their information search needs) [...]</description>
		<content:encoded><![CDATA[<p>[...] Then you have Amazon, which in a way has opened up Alexa&#8217;s search index and thus sowing the seeds for a thousand other Googles (and some of them might actually implement a much better Search ranking algorithm than Google&#8217;s PageRank) and sowing the seeds for verticalization of search (ie., people may NOT come to Google for all their information search needs) [...]</p>
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		<title>By: Andrew</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37933</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Thu, 15 Dec 2005 01:59:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37933</guid>
		<description>Now we can tap the &lt;a href="http://somanyschemes.com/2005/12/11/the-power-of-huge-quantities-of-data/" rel="nofollow"&gt;power of huge quantities of data&lt;/a&gt;!</description>
		<content:encoded><![CDATA[<p>Now we can tap the <a href="http://somanyschemes.com/2005/12/11/the-power-of-huge-quantities-of-data/" rel="nofollow">power of huge quantities of data</a>!</p>
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		<title>By: Computerworld Blogs</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37932</link>
		<dc:creator>Computerworld Blogs</dc:creator>
		<pubDate>Wed, 14 Dec 2005 11:17:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37932</guid>
		<description>&lt;strong&gt;Alexa affects ya (and you'll believe a backhoe can fly)&lt;/strong&gt;

In today's IT Blogwatch, we look at the uncritical, breathless buzz generated by Amazon's Alexa web search &#34;platform.&#34; Not to mention Nizlopi and his unexpected contender for the UK's Christmas #1 single...
Is the Alexa news ground breakin...</description>
		<content:encoded><![CDATA[<p><strong>Alexa affects ya (and you&#8217;ll believe a backhoe can fly)</strong></p>
<p>In today&#8217;s IT Blogwatch, we look at the uncritical, breathless buzz generated by Amazon&#8217;s Alexa web search &quot;platform.&quot; Not to mention Nizlopi and his unexpected contender for the UK&#8217;s Christmas #1 single&#8230;<br />
Is the Alexa news ground breakin&#8230;</p>
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		<title>By: &#62;&#62; Alexa WebSearch launches @ Alex Moskalyuk Online</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37931</link>
		<dc:creator>&#62;&#62; Alexa WebSearch launches @ Alex Moskalyuk Online</dc:creator>
		<pubDate>Wed, 14 Dec 2005 04:59:25 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37931</guid>
		<description>[...] The Alexa WebSearch Platform announcement (everybody kees pointing here, but I just happened to read about it on Wall Street Journal late at night) is one of those deals that might cause the next revolution in the field of Web search, or might turn out to be not a big deal at all. Om Malik apparently thinks it&#8217;s a big deal, and Phil Wainewright doesn&#8217;t think it will be. [...]</description>
		<content:encoded><![CDATA[<p>[...] The Alexa WebSearch Platform announcement (everybody kees pointing here, but I just happened to read about it on Wall Street Journal late at night) is one of those deals that might cause the next revolution in the field of Web search, or might turn out to be not a big deal at all. Om Malik apparently thinks it&#8217;s a big deal, and Phil Wainewright doesn&#8217;t think it will be. [...]</p>
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		<title>By: Pankaj Shroff</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37930</link>
		<dc:creator>Pankaj Shroff</dc:creator>
		<pubDate>Tue, 13 Dec 2005 20:03:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37930</guid>
		<description>Hi Gigablast seems a lot like Icerocket. Even the logo's are the same. I beleive Icerocket is one of Maverick man Mark Cuban.

Pankaj</description>
		<content:encoded><![CDATA[<p>Hi Gigablast seems a lot like Icerocket. Even the logo&#8217;s are the same. I beleive Icerocket is one of Maverick man Mark Cuban.</p>
<p>Pankaj</p>
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		<title>By: Ramana Kovi</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37929</link>
		<dc:creator>Ramana Kovi</dc:creator>
		<pubDate>Tue, 13 Dec 2005 20:02:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37929</guid>
		<description>Why A9, Alexa uses Google.  Go to alexa web site http://www.alexa.com, Search is powered by Google. I have used the API, Ney! Stick with Google if you want quality.</description>
		<content:encoded><![CDATA[<p>Why A9, Alexa uses Google.  Go to alexa web site  (<a href="http://www.alexa.com" rel="nofollow">link</a>) , Search is powered by Google. I have used the API, Ney! Stick with Google if you want quality.</p>
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		<title>By: Martin</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37928</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Tue, 13 Dec 2005 19:00:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37928</guid>
		<description>For me the interesting thing about this is that we've found Alexa's rankings of sites to be wildly out of touch with reality, in both directions. In fact we stopped tracking their rankings because were literally useless compared to our own metrics. It is very possible that they are making this move because their original business model was not gaining traction...</description>
		<content:encoded><![CDATA[<p>For me the interesting thing about this is that we&#8217;ve found Alexa&#8217;s rankings of sites to be wildly out of touch with reality, in both directions. In fact we stopped tracking their rankings because were literally useless compared to our own metrics. It is very possible that they are making this move because their original business model was not gaining traction&#8230;</p>
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		<title>By: Gopi</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37927</link>
		<dc:creator>Gopi</dc:creator>
		<pubDate>Tue, 13 Dec 2005 18:28:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37927</guid>
		<description>Well the funny thing is even Amazon's own search engine A9 is not using alexa's data but rather depend on google for a more comprehensive index :).

But said all this,i can imagine how the search engine and email spammers would be excited about this :)</description>
		<content:encoded><![CDATA[<p>Well the funny thing is even Amazon&#8217;s own search engine A9 is not using alexa&#8217;s data but rather depend on google for a more comprehensive index :).</p>
<p>But said all this,i can imagine how the search engine and email spammers would be excited about this :)</p>
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		<title>By: Amazon Does Good at The Idiot&#8217;s Guide to Web 2.0</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37926</link>
		<dc:creator>Amazon Does Good at The Idiot&#8217;s Guide to Web 2.0</dc:creator>
		<pubDate>Tue, 13 Dec 2005 16:09:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37926</guid>
		<description>[...] And this news is tickling the tech communities belly like you would not believe. Eveyone and their mother is commenting on it. All the big hitters are weighing in. There it is atop memeorandum, Michael Arrington at Tech Crunch says &#8220;Amazon Gets It,&#8221; Richard MacManus, thinks this&#8217;ll make the Big Three, Yahoo, Google and Microsoft, cast their blood shot eyes Amazons way, Om Malik, goes Shakspear and sees this as Amazon&#8217;s attempt to inflict death to the Big Three by a thousand small cuts. Dan Farber, Mashable, John Ho Lee, Social Patterns, Conversation Rater, The Stalwart, and The Tech Beat all weigh in as well. And it&#8217;s not even the afternoon yet. [...]</description>
		<content:encoded><![CDATA[<p>[...] And this news is tickling the tech communities belly like you would not believe. Eveyone and their mother is commenting on it. All the big hitters are weighing in. There it is atop memeorandum, Michael Arrington at Tech Crunch says &#8220;Amazon Gets It,&#8221; Richard MacManus, thinks this&#8217;ll make the Big Three, Yahoo, Google and Microsoft, cast their blood shot eyes Amazons way, Om Malik, goes Shakspear and sees this as Amazon&#8217;s attempt to inflict death to the Big Three by a thousand small cuts. Dan Farber, Mashable, John Ho Lee, Social Patterns, Conversation Rater, The Stalwart, and The Tech Beat all weigh in as well. And it&#8217;s not even the afternoon yet. [...]</p>
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		<title>By: Ken Yarmosh</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37925</link>
		<dc:creator>Ken Yarmosh</dc:creator>
		<pubDate>Tue, 13 Dec 2005 15:11:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37925</guid>
		<description>Yes, they are commoditizing search for others BUT they are also monetizing it for themselves. Win-win for Amazon.</description>
		<content:encoded><![CDATA[<p>Yes, they are commoditizing search for others BUT they are also monetizing it for themselves. Win-win for Amazon.</p>
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		<title>By: Yakov</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37924</link>
		<dc:creator>Yakov</dc:creator>
		<pubDate>Tue, 13 Dec 2005 12:58:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37924</guid>
		<description>That's really good news for search tech developers! I would test their index or compare it with other ones.  Let's hope that Google, Yahoo! and MSN will follow up and open their Web indexes too.  It'll be the only way to meet a competition from Amazon.</description>
		<content:encoded><![CDATA[<p>That&#8217;s really good news for search tech developers! I would test their index or compare it with other ones.  Let&#8217;s hope that Google, Yahoo! and MSN will follow up and open their Web indexes too.  It&#8217;ll be the only way to meet a competition from Amazon.</p>
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		<title>By: Mashable*</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37923</link>
		<dc:creator>Mashable*</dc:creator>
		<pubDate>Tue, 13 Dec 2005 12:19:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37923</guid>
		<description>&lt;strong&gt;Amazon Opens Up Alexa Search API, Revolutionizes Search Overnight&lt;/strong&gt;


Well, I hate to say I was right.  But I was right!  Sort of.  Amazon is turning its Alexa search engine into a web service.  It&#8217;s called the Alexa Web Search Platform.  John Battelle writes:
	Alexa, an Amazon-owned search company started by Br...</description>
		<content:encoded><![CDATA[<p><strong>Amazon Opens Up Alexa Search API, Revolutionizes Search Overnight</strong></p>
<p>Well, I hate to say I was right.  But I was right!  Sort of.  Amazon is turning its Alexa search engine into a web service.  It&#8217;s called the Alexa Web Search Platform.  John Battelle writes:<br />
	Alexa, an Amazon-owned search company started by Br&#8230;</p>
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		<title>By: Anthony</title>
		<link>http://gigaom.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37922</link>
		<dc:creator>Anthony</dc:creator>
		<pubDate>Tue, 13 Dec 2005 10:30:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/12/12/amazons-alexa-commoditizes-search/#comment-37922</guid>
		<description>I love it. It's a great move that will mobilise thousands of small developers in a way Google could have if they truly opened up their API years ago. This will not only give Alexa a bigger slice of the search pie I think it will grow the search sector through the unique search apps being developed.</description>
		<content:encoded><![CDATA[<p>I love it. It&#8217;s a great move that will mobilise thousands of small developers in a way Google could have if they truly opened up their API years ago. This will not only give Alexa a bigger slice of the search pie I think it will grow the search sector through the unique search apps being developed.</p>
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