Comments on: TiVo’s Adwords for TiVo http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/ Tracking the Internet Evolution Tue, 07 Oct 2008 09:30:47 +0000 http://wordpress.org/?v=MU hourly 1 By: Bredd http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35416 Bredd Fri, 16 Feb 2007 17:33:40 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35416 <p>Hi! <a href="b01b17b1efa3e5fd9de691283ed16e4f</p rel="nofollow">"> <p></p></a> [url=b01b17b1efa3e5fd9de691283ed16e4f ][/url]</p> Hi!
(“>

link) [url=b01b17b1efa3e5fd9de691283ed16e4f
][/url]

]]> By: mathewingram.com/work » Blog Archive » Can TiVo change its stripes? http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35414 mathewingram.com/work » Blog Archive » Can TiVo change its stripes? Tue, 13 Dec 2005 17:12:43 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35414 [...] Om Malik, for example, notes that paying users of TiVo — who are already paying for something that others can get for virtually nothing through the PVR offered by their cable company — might be less than enamoured with the new service. AdWords works for Google because its main service is not only free, but is so useful that people don’t mind having ads served to them, not to mention the fact that the act of searching is more closely aligned with targeted ads than, say, the act of watching CSI:Miami. [...] [...] Om Malik, for example, notes that paying users of TiVo — who are already paying for something that others can get for virtually nothing through the PVR offered by their cable company — might be less than enamoured with the new service. AdWords works for Google because its main service is not only free, but is so useful that people don’t mind having ads served to them, not to mention the fact that the act of searching is more closely aligned with targeted ads than, say, the act of watching CSI:Miami. [...]

]]> By: Om Malik on Broadband : » Mac Mini, An Apple DVR? http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35412 Om Malik on Broadband : » Mac Mini, An Apple DVR? Tue, 29 Nov 2005 17:53:39 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35412 [...] It is as if somehow someone was listening…. only yesterday I was wondering if there was someone who could step into the void left by TiVo’s move towards advertising and offer a pure-play DVR that does “ad-skipping” well and is as easy to use as well TiVo. The answer just might be in Cupertino! Think Secret reports that Apple is currently working on turning the Mac Mini into a hub for digital home entertainment. The new Mac mini project, code-named Kaleidoscope, will feature an Intel processor and include both Front Row 2.0 and TiVo-like DVR functionality. The new Mac mini is also said to sport a built-in iPod dock, a feature that was scrapped from the Mac mini Apple first introduced one year ago. Other hardware specifics are unknown [...] [...] It is as if somehow someone was listening…. only yesterday I was wondering if there was someone who could step into the void left by TiVo’s move towards advertising and offer a pure-play DVR that does “ad-skipping” well and is as easy to use as well TiVo. The answer just might be in Cupertino! Think Secret reports that Apple is currently working on turning the Mac Mini into a hub for digital home entertainment. The new Mac mini project, code-named Kaleidoscope, will feature an Intel processor and include both Front Row 2.0 and TiVo-like DVR functionality. The new Mac mini is also said to sport a built-in iPod dock, a feature that was scrapped from the Mac mini Apple first introduced one year ago. Other hardware specifics are unknown [...]

]]> By: False Positives http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35410 False Positives Tue, 29 Nov 2005 16:02:22 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35410 Searching for Ads on Tivo. What will be the value to Viewers? Via Wall Street Journal news that TiVo Inc. is partnering with several big ad firms (Interpublic Media, Omnicom Group Inc.’s OM, Richards Group and Comcast Spotlight) to launch, next spring, a system that lets TiVo users to set up a profile of p... Searching for Ads on Tivo. What will be the value to Viewers?

Via Wall Street Journal news that TiVo Inc. is partnering with several big ad firms (Interpublic Media, Omnicom Group Inc.’s OM, Richards Group and Comcast Spotlight) to launch, next spring, a system that lets TiVo users to set up a profile of p…

]]> By: Gert Steens http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35408 Gert Steens Tue, 29 Nov 2005 00:17:08 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35408 Isn't the TiVo solution just an attempt by a "consumer interface" operator to hook a hardware solution onto a market currently being developed by the leading on-line ad-companies? They tell me that they are transfering technology, developed for on-line ads, into the (ip)tv world, where consumer profiles based on tracked media behaviour will determine the ads you're being served. Self-typing your explicit profile will be good as a super-target factor (as search ads on the web) but the implicit behavioral profile may already help in targeting ads quite a bit (as banner ads on the web). John Battelle had a long Friday piece on stroller ads a while ago. It will be interesting to see where the value grows in the end: at the consumer end (in the interface) or on the producer end (in the profile connection service). My bet would be on the producer end, as that is where the budget resides. Isn’t the TiVo solution just an attempt by a “consumer interface” operator to hook a hardware solution onto a market currently being developed by the leading on-line ad-companies? They tell me that they are transfering technology, developed for on-line ads, into the (ip)tv world, where consumer profiles based on tracked media behaviour will determine the ads you’re being served.
Self-typing your explicit profile will be good as a super-target factor (as search ads on the web) but the implicit behavioral profile may already help in targeting ads quite a bit (as banner ads on the web). John Battelle had a long Friday piece on stroller ads a while ago.
It will be interesting to see where the value grows in the end: at the consumer end (in the interface) or on the producer end (in the profile connection service). My bet would be on the producer end, as that is where the budget resides.

]]> By: MattDeegan.com http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35406 MattDeegan.com Mon, 28 Nov 2005 23:40:32 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35406 <strong>Who Needs Broadcast TV?</strong> I don’t have a PVR, that’s a Personal Video Recorder to you at the back. What I do have is a nice VHS recorder, that hasn’t really been plugged in properly since I moved house, and only seems to be able to play videos. Though interestingly I thi... Who Needs Broadcast TV?

I don’t have a PVR, that’s a Personal Video Recorder to you at the back. What I do have is a nice VHS recorder, that hasn’t really been plugged in properly since I moved house, and only seems to be able to play videos. Though interestingly I thi…

]]> By: mathewingram.com/work http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35404 mathewingram.com/work Mon, 28 Nov 2005 23:08:51 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35404 <strong>Can TiVo change its stripes?</strong> Personal video recorder company TiVo Inc. said Monday that it plans to roll out a new feature that will allow users to choose certain commercials, based on keywords, and then have them inserted into TV shows that they have recorded with their TiVo (Da... Can TiVo change its stripes?

Personal video recorder company TiVo Inc. said Monday that it plans to roll out a new feature that will allow users to choose certain commercials, based on keywords, and then have them inserted into TV shows that they have recorded with their TiVo (Da…

]]> By: Michael Parekh http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35402 Michael Parekh Mon, 28 Nov 2005 17:50:32 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35402 Yes, I can totally see myself typing in "Chevrolet" on the non-QWERTY, Tivo remote. ...talk about a non-feature. Yes, I can totally see myself typing in “Chevrolet” on the non-QWERTY, Tivo remote.

…talk about a non-feature.

]]> By: Om Malik http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35400 Om Malik Mon, 28 Nov 2005 15:57:27 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35400 i agree with you frank - MSO's are going to cram down on anyone who wants to partner with them. but what i talking about going oldschool - plain vanilla DVR that skips ads, and is standalone and simple. i agree with you frank - MSO’s are going to cram down on anyone who wants to partner with them. but what i talking about going oldschool - plain vanilla DVR that skips ads, and is standalone and simple.

]]> By: Om Malik http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35398 Om Malik Mon, 28 Nov 2005 15:56:09 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35398 I agree, but then you have to deal with all the geekery and all that stuff. i meant more as a standalone consumer electronics device. I agree, but then you have to deal with all the geekery and all that stuff. i meant more as a standalone consumer electronics device.

]]> By: Frank http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35396 Frank Mon, 28 Nov 2005 13:35:03 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35396 It was Replay that made (makes?) a DVR that skips ads...it's hard to get the MSO's to use your DVR if your getting pushback from the content providers. Otherwise your sales will be relatively limited, just like Tivo's. Except Tivo got into the market relatively early and had a partnership with a satellite provider. Frank It was Replay that made (makes?) a DVR that skips ads…it’s hard to get the MSO’s to use your DVR if your getting pushback from the content providers. Otherwise your sales will be relatively limited, just like Tivo’s. Except Tivo got into the market relatively early and had a partnership with a satellite provider.

Frank

]]> By: Aswath http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35394 Aswath Mon, 28 Nov 2005 12:43:14 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35394 I suppose one can run Snapstream's BeyondTV on LG's DVR. This way you pay the first year subscription to Snapstream, then you have a product without yearly fee. I suppose one can run Snapstream’s BeyondTV on LG’s DVR. This way you pay the first year subscription to Snapstream, then you have a product without yearly fee.

]]> By: Zatz Not Funny. . . » TiVo To Offer Targeted Commericals http://gigaom.com/2005/11/28/tivos-adwords-for-tivo/#comment-35392 Zatz Not Funny. . . » TiVo To Offer Targeted Commericals Mon, 28 Nov 2005 12:28:04 +0000 http://gigaom.wordpress.com/2005/11/28/tivos-adwords-for-tivo/#comment-35392 [...] As long as the ads remain voluntary and unobtrusive, I’m all in favor of TiVo generating additional revenue. Though, as Om suggests, TiVo’s continued push into advertising presents a business opportunity for another DVR maker to market itself as the anti-ad platform. Is there is a manufacturer brave enough to bring back ReplayTV’s commercial skip? WSJ says: People who watch traditional television are forced to view commercials in random fashion, regardless of what they may be interested in buying, says Tom Rogers, TiVo’s president and chief executive. “We’re flipping the dynamic,” he says, allowing TiVo subscribers to search for ads that match their interests. “If you are in the market for a product, and you have no idea when commercials related to that kind of product are going to appear, it doesn’t help you very much,” he adds. “The Google model is something we’re reviewing,” says Davina Kent, TiVo’s vice president for national advertising sales. [...] [...] As long as the ads remain voluntary and unobtrusive, I’m all in favor of TiVo generating additional revenue. Though, as Om suggests, TiVo’s continued push into advertising presents a business opportunity for another DVR maker to market itself as the anti-ad platform. Is there is a manufacturer brave enough to bring back ReplayTV’s commercial skip? WSJ says: People who watch traditional television are forced to view commercials in random fashion, regardless of what they may be interested in buying, says Tom Rogers, TiVo’s president and chief executive. “We’re flipping the dynamic,” he says, allowing TiVo subscribers to search for ads that match their interests. “If you are in the market for a product, and you have no idea when commercials related to that kind of product are going to appear, it doesn’t help you very much,” he adds. “The Google model is something we’re reviewing,” says Davina Kent, TiVo’s vice president for national advertising sales. [...]

]]>