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	<title>Comments on: D&#8217;Amp&#8217;D &amp; The Troubles Awaiting MVNOs</title>
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		<title>By: paul callahan&#8230;mostly common sense re: networks - &#187; Drinking from the MVNO money keg</title>
		<link>http://gigaom.com/2005/11/21/dampd/#comment-110895</link>
		<dc:creator><![CDATA[paul callahan&#8230;mostly common sense re: networks - &#187; Drinking from the MVNO money keg]]></dc:creator>
		<pubDate>Wed, 30 May 2007 20:50:57 +0000</pubDate>
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		<description><![CDATA[&lt;p&gt;[...] from the MVNO money keg   By admin Om Malik and Ian Gilliot have&#160;written extensively&#160;on the Mobile Virtual Network Operator (MVNO) [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] from the MVNO money keg   By admin Om Malik and Ian Gilliot have&nbsp;written extensively&nbsp;on the Mobile Virtual Network Operator (MVNO) [...]</p>
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		<title>By: Om Malik on Broadband : &#187; (D)Amp&#8217;d Is Live</title>
		<link>http://gigaom.com/2005/11/21/dampd/#comment-110894</link>
		<dc:creator><![CDATA[Om Malik on Broadband : &#187; (D)Amp&#8217;d Is Live]]></dc:creator>
		<pubDate>Thu, 15 Dec 2005 23:20:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/11/21/dampd/#comment-110894</guid>
		<description><![CDATA[[...] Despite all its dysfunctional inner workings, and some crazy and offensive ads, the 3G MVNO, Amp&#8217;d Mobile is in business, hours after the company announced it is getting a major chunk of change from MTV. (MTV&#8217;s chief digital officer Jason Hirschorn has joined Amp&#8217;d&#8217;s board of directions.) The mobile virtual network, the most hyped to boot, is using the Verizon Wireless network and is available in most major metros. It will be featuring content, from who else but the MTV&#8217;s parent, Viacom. A survey conducted by content platform provider Motricity shows that nearly 62% respondents believe that &#8220;global consumer brands will dominate the MVNO market.&#8221; That is names like Disney, ESPN and Virgin. Clearly, Amp&#8217;d Mobile has its work cut out, as it also competes with a much better funded, Helio. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Despite all its dysfunctional inner workings, and some crazy and offensive ads, the 3G MVNO, Amp&#8217;d Mobile is in business, hours after the company announced it is getting a major chunk of change from MTV. (MTV&#8217;s chief digital officer Jason Hirschorn has joined Amp&#8217;d&#8217;s board of directions.) The mobile virtual network, the most hyped to boot, is using the Verizon Wireless network and is available in most major metros. It will be featuring content, from who else but the MTV&#8217;s parent, Viacom. A survey conducted by content platform provider Motricity shows that nearly 62% respondents believe that &#8220;global consumer brands will dominate the MVNO market.&#8221; That is names like Disney, ESPN and Virgin. Clearly, Amp&#8217;d Mobile has its work cut out, as it also competes with a much better funded, Helio. [...]</p>
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		<title>By: Prashanth</title>
		<link>http://gigaom.com/2005/11/21/dampd/#comment-110893</link>
		<dc:creator><![CDATA[Prashanth]]></dc:creator>
		<pubDate>Tue, 22 Nov 2005 20:44:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/11/21/dampd/#comment-110893</guid>
		<description><![CDATA[A targeted MVNO Movida seems to be doing well in Texas, California and Florida markets targeting growing Hispanic population, their main attraction are low calling rates to mexico and latin america rather than low rates to rest of US. My personal experience talking to a few folks on Movida service supports my claim.

Again these are the folks who would otherwise have found it hard to get a moile fone connections through major carriers (reasons: lack of residency, credit etc)

The demographic, coupled with geriatric shift in US population make hard to be convinced about success of MVNO&#039;s in long run!

Maybe there is a market for an MVNO targeting the old folks who want a plain vanilla voice phone and rock bottom rates!

Having observed cell phone usage behavior around the world, I see some stark differences in patterns eg. SMS text messaging; though MNVO&#039;s tout text messaging as a killer app. few folks in the bubble gummer/teen population seem to use it in the US (in terms of percentage). Things as basic as SMS haven&#039;t taken off in a big way, I wonder what applications the MVNO&#039;s should have that will bring in customers&#039; in droves!.

Another point to note is the MVNO billing problems that never seem to go away!

Ciao!]]></description>
		<content:encoded><![CDATA[<p>A targeted MVNO Movida seems to be doing well in Texas, California and Florida markets targeting growing Hispanic population, their main attraction are low calling rates to mexico and latin america rather than low rates to rest of US. My personal experience talking to a few folks on Movida service supports my claim.</p>
<p>Again these are the folks who would otherwise have found it hard to get a moile fone connections through major carriers (reasons: lack of residency, credit etc)</p>
<p>The demographic, coupled with geriatric shift in US population make hard to be convinced about success of MVNO&#8217;s in long run!</p>
<p>Maybe there is a market for an MVNO targeting the old folks who want a plain vanilla voice phone and rock bottom rates!</p>
<p>Having observed cell phone usage behavior around the world, I see some stark differences in patterns eg. SMS text messaging; though MNVO&#8217;s tout text messaging as a killer app. few folks in the bubble gummer/teen population seem to use it in the US (in terms of percentage). Things as basic as SMS haven&#8217;t taken off in a big way, I wonder what applications the MVNO&#8217;s should have that will bring in customers&#8217; in droves!.</p>
<p>Another point to note is the MVNO billing problems that never seem to go away!</p>
<p>Ciao!</p>
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		<title>By: G.</title>
		<link>http://gigaom.com/2005/11/21/dampd/#comment-110892</link>
		<dc:creator><![CDATA[G.]]></dc:creator>
		<pubDate>Mon, 21 Nov 2005 23:42:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/11/21/dampd/#comment-110892</guid>
		<description><![CDATA[Personally, I&#039;m very excited to see Amp&#039;d hit the market.  Adderton is a smart, saavy guy with smart business sense and his thoughts on the Cingular Itunes phone, amongst other things, are pretty much spot on.  Read his interview at Red  Herring.

http://www.redherring.com/Article.aspx?a=13762&amp;hed=Q&amp;A:+Peter+Adderton&amp;sector=Industries&amp;subsector=Communications]]></description>
		<content:encoded><![CDATA[<p>Personally, I&#8217;m very excited to see Amp&#8217;d hit the market.  Adderton is a smart, saavy guy with smart business sense and his thoughts on the Cingular Itunes phone, amongst other things, are pretty much spot on.  Read his interview at Red  Herring.</p>
<p><a href="http://www.redherring.com/Article.aspx?a=13762&#038;hed=Q&#038;A:+Peter+Adderton&#038;sector=Industries&#038;subsector=Communications" rel="nofollow">http://www.redherring.com/Article.aspx?a=13762&#038;hed=Q&#038;A:+Peter+Adderton&#038;sector=Industries&#038;subsector=Communications</a></p>
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		<title>By: Charlie Sierra</title>
		<link>http://gigaom.com/2005/11/21/dampd/#comment-110891</link>
		<dc:creator><![CDATA[Charlie Sierra]]></dc:creator>
		<pubDate>Mon, 21 Nov 2005 23:17:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/11/21/dampd/#comment-110891</guid>
		<description><![CDATA[Hmmm, smells like old (worldcom) times.

MVNO&#039;s are Sprint&#039;s way of doing EXACTLY what the MCI CFO did, ie. capitalizing operating costs. (Just see today&#039;s buy of Alamosa PCS)

One of the lessons for the dotcon bubble is that even 95% of wall street either can or won&#039;t do any real math, just follow the money for christ sakes.

One thing that these deals reveal, and that nobody has really written about (Om!!!) is the industry&#039;s great lie, the scarcity/value of spectrum.

MVNO deals, be definition, signal a massive OVERSUPPLY of spectrum.

So, for years the industry has blamed blocks and drops on the &quot;scarcity&quot; of spectrum.

Bullshit.

The only scarcity in this business is capital, and the clowns that run the wireless industry invested way too much money, and have been in CYA mode for some time now.

Hence, MVNO&#039;s, ie. outsourcing the CPGA, only to buy the subs back as a capitalized asset.

Now Om, ask yourself what happens to industries with massive oversupply, as opposed to overdemand ala Oil?

What is now happening in wireless is all smoke and mirrors.

Until the WS debts are paid off, this industry will continue its disinformation campaign of how &quot;competitive&quot; it is, when in fact its completely anti-competitive, as the top 3 carriers have cornered the spectrum market, hording it, but not because of its inherent value, but to block new entrants.

PS. Watchout for moves from King Ed, wrt to more control over Cingular, err ATT Wireless, next year.]]></description>
		<content:encoded><![CDATA[<p>Hmmm, smells like old (worldcom) times.</p>
<p>MVNO&#8217;s are Sprint&#8217;s way of doing EXACTLY what the MCI CFO did, ie. capitalizing operating costs. (Just see today&#8217;s buy of Alamosa PCS)</p>
<p>One of the lessons for the dotcon bubble is that even 95% of wall street either can or won&#8217;t do any real math, just follow the money for christ sakes.</p>
<p>One thing that these deals reveal, and that nobody has really written about (Om!!!) is the industry&#8217;s great lie, the scarcity/value of spectrum.</p>
<p>MVNO deals, be definition, signal a massive OVERSUPPLY of spectrum.</p>
<p>So, for years the industry has blamed blocks and drops on the &#8220;scarcity&#8221; of spectrum.</p>
<p>Bullshit.</p>
<p>The only scarcity in this business is capital, and the clowns that run the wireless industry invested way too much money, and have been in CYA mode for some time now.</p>
<p>Hence, MVNO&#8217;s, ie. outsourcing the CPGA, only to buy the subs back as a capitalized asset.</p>
<p>Now Om, ask yourself what happens to industries with massive oversupply, as opposed to overdemand ala Oil?</p>
<p>What is now happening in wireless is all smoke and mirrors.</p>
<p>Until the WS debts are paid off, this industry will continue its disinformation campaign of how &#8220;competitive&#8221; it is, when in fact its completely anti-competitive, as the top 3 carriers have cornered the spectrum market, hording it, but not because of its inherent value, but to block new entrants.</p>
<p>PS. Watchout for moves from King Ed, wrt to more control over Cingular, err ATT Wireless, next year.</p>
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		<title>By: Raj</title>
		<link>http://gigaom.com/2005/11/21/dampd/#comment-110890</link>
		<dc:creator><![CDATA[Raj]]></dc:creator>
		<pubDate>Mon, 21 Nov 2005 20:53:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2005/11/21/dampd/#comment-110890</guid>
		<description><![CDATA[Wonder how much of the $500m+ costs can be reduced by an MVNE such as Visage Mobile?]]></description>
		<content:encoded><![CDATA[<p>Wonder how much of the $500m+ costs can be reduced by an MVNE such as Visage Mobile?</p>
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