8 Comments

Summary:

To be “T” or not to be “T”…. that is the question of the day. While I cannot disagree with King Ed’s decision to go with the AT&T brand name for his wireline and now wireless company, one does have to wonder why his minions wasted […]

To be “T” or not to be “T”…. that is the question of the day. While I cannot disagree with King Ed’s decision to go with the AT&T brand name for his wireline and now wireless company, one does have to wonder why his minions wasted money on the logo and the typeface, which in the words of Russell Beattie is just simply terrible. Think of it as change for the sake of change or perhaps the Texas crew showing those pesky Northerners who is incharge.

eslambolchi.jpgBy the way, the purging of the old AT&T ranks continues. As reported earlier here, AT&T chief technology officer Hossein Eslambolchi is leaving the company along with others like Kathleen Flaherty, John McCanuel and John Polumbo. (You get a 404 error on a page where HE’s bio used to be) Light Reading says some of the departing executives will make between $4-to-$6.5 million for getting out of town. Hossein, was the man who orchestrated the IP makeover of AT&T, the real reason the company has started to grow in the corporate business.

Okay maybe it is just me, but didn’t SBC struggle in the corporate business, and decided that the best was to move forward was to buy AT&T, and the replaced the very same executives who helped T become a player in the corporate side of the business. Just wondering…

SBC has trouble being taken seriously by the phone industry’s most lucrative customers: big corporations who spend millions of dollars on phone and data services. SBC has a relatively small sales force. More importantly, it lacks a global network of its own to carry exploding amounts of data around the world. Many businesses demand that, because they want to operate the same technology at branch offices in Singapore or Cincinnati. (WSJ)

You’re subscribed! If you like, you can update your settings

  1. The new T logo looks more like the animal planet logo than the famed death star :-) Wonder how they managed to get suckered into this.

  2. Om Malik on Broadband : » The Truth About Ala Carte Cable Thursday, December 1, 2005

    [...] Isn’t it in the Bell operators’ best interest to disrupt the money making part of cable operators’ business. Isn’t it in their best interest to retrofit the regulation to meet their limited, some day it might be possible Microsoft-based IPTV service? Of course it is! Hence the support from company-formerly-known-as-SBC! [...]

  3. Outsourced Labs Employee Thursday, May 4, 2006

    Its too bad that McCanuel made so much money when he left. Management by fear, and incestuous stovepiping were the hallmarks of his regime. He left behind a legacy of dysfunctional yes-men, and overcommitters/non-deliverers. Rumor has it that when SBC interviewed McCanuel, and asked him about his contributions, he could only comment on the number of headcount he cut.

  4. Hey evrebody,
    do you like to play football with a tnt name.
    I do.

  5. GigaOM » RedBerry to debut the new AT&T Wednesday, March 14, 2007

    [...] are guessing that this could be the kick off of the “re-branding” of Cingular to AT&T.  [Playing Football with AT&T’s Name] He mentioned that the Cingular store people indicated that RedBerry will be sold for about $299 [...]

  6. GigaOM » RedBerry to debut the new AT&T Wednesday, March 14, 2007

    [...] are guessing that this could be the kick off of the “re-branding” of Cingular to AT&T.  [Playing Football with AT&T’s Name] He mentioned that the Cingular store people indicated that RedBerry will be sold for about $299 [...]

  7. GigaOM » RedBerry to debut the new AT&T Wednesday, March 14, 2007

    [...] are guessing that this could be the kick off of the “re-branding” of Cingular to AT&T.  [Playing Football with AT&T’s Name] He mentioned that the Cingular store people indicated that RedBerry will be sold for about $299 [...]

  8. Spend another billion dollars in advertising « Ralston Ventures Thursday, March 15, 2007

    [...] another billion dollars in advertising March 15th, 2007 [Exectives sitting around table] “Let’s name everything AT&T and make one big phone [...]

Comments have been disabled for this post