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Summary:

Motorola’s resurgence has moved eastwards – to India. The company is finally trying to make a strong push and capture a bigger portion of the fast growing Indian cellular market. Over pst few years, it has been such an also ran, miles behind Nokia, Samsung and […]

Motorola’s resurgence has moved eastwards – to India. The company is finally trying to make a strong push and capture a bigger portion of the fast growing Indian cellular market. Over pst few years, it has been such an also ran, miles behind Nokia, Samsung and LG – that it is no surprise that no one took them seriously. But things changed this week. Earlier, the company teamed up with one of the sister companies of Bharti Telecom, in an effort to get better distribution in the Indian hinterlands.

Today the company announced a series of new handsets, including world premiere of “L6″, a candy stick version of the Moto RAZR. (Sweet looking phone!) According to my reports, the demand for RAZR is so strong right now, that the phone is now commanding upwards of $300. It also set-up a manufacturing (read assembly plant) in India. This is all adding up to the main event: Motorola’s bid for upcoming upgrades of the BSNL, a state-owned network.

Bidding for this network could get fierce since Huawei is pretty much out of the process over security concerns. Ericsson is the other likely bidder for this massive build-out project. Whether it will make any money for Motorola remains to be seen. Ask Nortel, which is seemingly trying to back out of a money losing deal with the company. (Ironically, Sunil Mittal, who started Bharti Telecom, wants government to divest from BSNL and estimates it at $30 billion. Of course he wants to make this as his bid for the prime minister’s office in the near future.)

  1. Typo in the post, it should read “bigger” and not “bugger”

  2. If Motorola had dealt with it’s clunky UI and form factor sooner it may have had a better showing in that market, which appeared, while I was there through 2001, obsessed with sexy, slim and small devices. Motorola phones always seemed to have been built without much consideration for the actual user. Think consumer not engineer.

  3. doesn’t moto sound similiar to motah, which means fat. So Welcome Fatty.

  4. I attended the news conference. This phone will have a “Made in India” label.
    The “first” phone mfg in India.
    The modern bharat natyam dance performed by the hotties at the event was amazing.
    Stay tuned for an announcement for in-country mfg of “network infrastructure” equipment.

  5. AggreGadget » Blog Archive » Motorola L6 Launched – Candybar RAZR Thursday, November 17, 2005

    [...] Namaste Moto [GigaOm] Product Page [Motorola] [...]

  6. Bluetoothlounge.com – Source for Bluetooth Technology » Om Malik : » Namaste Moto Thursday, November 17, 2005

    [...] Via Om Malik Blog at Gigaom.com/ Motorola’s resurgence has moved eastwards – to India. The company is finally trying to make a strong push and capture a bigger portion of the fast growing Indian cellular market. Over pst few years, it has been such an also ran, miles behind Nokia, Samsung and LG – that it is no surprise that no one took them seriously. But things changed this week. Earlier, the company teamed up with one of the sister companies of Bharti Telecom, in an effort to get better distribution in the Indian hinterlands. [...]

  7. Manish,
    What is your weight?

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