Summary:

At the SearchSIG this week, I finally got to meet Kumar Gopalakrishnan. We had been swapping emails and he wanted to show me his new search service, nThrum. It is a very clever idea, that leverages the current trend of camera phones. I am told this […]

At the SearchSIG this week, I finally got to meet Kumar Gopalakrishnan. We had been swapping emails and he wanted to show me his new search service, nThrum.

It is a very clever idea, that leverages the current trend of camera phones. I am told this year alone 500 million phones with cameras… anyway you install the nThrum software on your phone and basically focus the camera on a word, say, Business 2.0 on my business card. The software goes and finds the relevant information on the web. I am not sure whose underlying search API nThrum uses, but it seems to be effective enough, not optimal. It is so simple, intuitive and obvious, that within 30 seconds I was shaking my head and wondering, why didn’t anyone think of this before.

I am going to try and put it through the paces later this weekend and let you know it performs. In case, you want to get hold of a copy, you can download it from here. It currently works on select camera phones. (Nokia 6600, 6620, 6630, 7610, 3230, 6670, 668x, Panasonic X700 and Samsung D710).

Comments have been disabled for this post