A package of three stories on TV on demand, in light of the announcements yesterday from NBC and CBS about selling VOD through DirecTV and Comcast respectively.
– Networks Go Boldly –And Fearfully –Into TV’s Future: As networks and studios crunch sales and viewership data, some are realizing the cannibalization threat is less than they feared — at least initially. Typically, studios must wait several years before they have enough episodes to sell a rerun package. But on-demand services allow studios to start generating ancillary revenue more quickly, as DVDs have begun to do.
– TV On-Demand May Make Ads More Targeted: Advertisers are starting to treat TV more and more as just one conversation among many…on VOD, advertisers could sponsor a program much the same way they do with “commercial-free” shows on PBS…Shows could break for advertising intermissions, or feature a promotion inviting viewers to stick around after the show ends.
– How to Watch TV: Watch it on VOD, DVR, cellphones or other options…